ChannelMeter

07/21/2026

YouTube’s ad business has surpassed $40B, proving its scale and resilience even as competition from TikTok and Netflix heats up https://www.netinfluencer.com/youtube-40b-usd-ad-business-sees-growth-decelerate-as-tiktok-and-netflix-close-in-report-finds/

07/10/2026

Disney may launch a free Disney+ tier as YouTube’s rise in TV viewing pushes streamers to rethink the subscription-only model

Disney is discussing a free tier for Disney+ as US TV viewers embrace no-cost streamers like YouTube.

07/10/2026

Netflix is doubling down on short-form video, striking new Creator deals to compete for the next generation of streaming attention

Netflix is pushing deeper into the short-form video territory dominated by TikTok and YouTube, striking licensing deals with a slate of major US media publishers to carry bite-sized content on its pla...

07/09/2026

YouTube is reportedly eyeing future FIFA World Cup rights, showing how Creator-first platforms are competing for the biggest live sports events

FIFA has alerted media companies that English- and Spanish-language U.S. rights are likely to be sold together for 2030 and 2034, likely driving up the price.

07/09/2026

Roblox Creator Lana’s Life is bringing her brand to Claire’s stores, showing how Creators are turning online audiences into real-world businesses

Lana's Life created a line of items that will be sold exclusively at Claire's. Some buyers will receive rewards in Roblox as well.

05/29/2026

The next generation of media moguls won’t come from Hollywood — they’ll come from creators like who own the audience, distribution, and the business

On YouTube, creators always owned the content. Now they're building the Hollywood-style business infrastructure around it. This is what the new media moguls instead.

05/05/2026

Instagram rolls out optional “AI creator” labels so users can clearly see when content is generated or edited with AI

The feature is rolling out for accounts that post artificial intelligence-generated content, and the labels will appear on profiles and content.

04/16/2026

Early YouTube Creators wish they’d known that viral fame fades, but building a real business lasts

MatPat, Miranda Sings, Grace Helbig and WheezyWaiter hit it big on YouTube long before it became a behemoth. They have thoughts about what it takes to succeed there.

04/16/2026

Creator content is now essential for retail media networks as brands increasingly rely on Creators to drive engagement, trust, and full-funnel performance

Execs in the advertising businesses of retailers like Walmart, Best Buy and Albertsons see value in incorporating more creator-led content.

04/11/2026

YouTube’s new data and breakout hits show indie animators aren’t just competing with studios—they’re redefining global entertainment with creator-led, fan-powered IP:

Independent creators on YouTube are redefining the animation landscape as global audiences shift their focus toward original online series. This report explores how a new generation of animators reaches millions of people through digital platforms and cross-language content.