Alembic

09/27/2022

New Blog Post Alert! Craig from our team discusses the age old question for marketers 'Build vs. buying' a marketing intelligence platform. Find out here: https://albc.us/buildorbuy
TLDR; It's expensive building your own, buy our software, get a demo and find out.

09/19/2022

Planning for Q4? Every dollar has to count this holiday season as shoppers spend less. Learn in our new blog post our thoughts on marketing attribution and how Alembic can help you. Visit https://albc.us/marketing

08/16/2022

Should heads of social media invest more into Youtube? YouTube Adopts Feature From TikTok - Reply To Comments With A Video https://bit.ly/3C1dEws Is your YouTube ad spend effective? Find out more with Alembic, book a demo today.

YouTube is running a small experiment for users on iOS that makes it possible to reply to comments with a Shorts video.

07/31/2022

Influencer marketing heated it up in 2020 and shows no signs of slowing down. See what the experts have to say about what this means for influencer prices: https://bit.ly/3S1nOCG

Influencer marketing is on the rise. The cost of influencers’ services has its own dynamics too. See the experts think about it for 2022-2023.

07/29/2022

A study has shown that June marked the first month ad spending has decreased this year, breaking a 15-month growth streak. Read more on the trend: https://bit.ly/3PLcxVy

While the majority of categories reduced ad spend, discount stores quadrupled investment as consumers scouted out deals amid record inflation.  

07/27/2022

Learn how to optimize the performance of your social channels by leveling up your content strategy: https://bit.ly/3OuOhFX

Social media and content marketing are integral parts of a digital marketing strategy. Here are the tips to combine them in 2022.

07/25/2022

Instagram plans to push Reels by launching new tools to make creating and editing videos easier. Read more: https://bit.ly/3Pt4cGa

Instagram is pushing Reels by launching new tools to make creating and editing videos easier.

07/23/2022

The privacy landscape could see major change if the American Data and Privacy Protection Act becomes law. Here’s what marketers need to know: https://bit.ly/3ocAt8b

The privacy landscape could see major change if the American Data and Privacy Protection Act becomes law. Here’s what marketers need to know. 

07/21/2022

Three trends to help set your brand apart in the era of transparent and inclusive marketing: https://bit.ly/3Og0a2n

Brands can rise above the competition by committing to privacy-first policies, establishing loyal communities and embracing unified technology platforms.

07/19/2022

A few things that have taken precedence for marketers this year: figuring out the new consumer, and determining the best way forward on strategy and structure. Learn more: https://bit.ly/3aOxqA0