Tactic

Tactic Welcome to TACTIC. We are an immersive creative and technology studio. We do this with an emphasis on Virtual Reality & Augmented Reality.

We make mobile apps that transform ordinary things into extra-ordinary ones. We create immersive experiences. Located within the production offices of Ntropic in San Francisco, we create solutions for interactive retail installations, Oculus Rift, Google Cardboard, Virtual Reality, stereoscopic 360° video capture, game engine content, Augmented Reality (AR), NUI (gesture and multitouch) kiosks, custom branded mobile applications, wearable technologies, second screen experiences, and related technologies.

09/22/2026

Tactic partnered with Papa’s Pilar Rum to create a special web-based augmented reality experience celebrating the 70th anniversary of Ernest Hemingway’s "The Old Man and the Sea".

Triggered from the limited-edition 2022 Legacy Edition bottle, the experience invited users to open a virtual leather-bound book inspired by the premium materials and details of the commemorative packaging. Inside, animated illustrations by conservationist and artist Dr. Guy Harvey were paired with his narration, vintage photographs of Hemingway aboard his famous boat, the Pilar, and previously unreleased archival footage.

The experience brought together the product, packaging, and the legacies of Ernest Hemingway and Guy Harvey in an immersive digital story designed to feel like a natural extension of the special-edition bottle.

09/17/2026

Tactic partnered with The Ohio State University to create an augmented reality experience showcasing new initiatives and campus expansions across six university locations.

Visitors could explore a series of interactive 3D environments, each highlighting key sites, programs, and developments through embedded audio, visual elements, slideshows, and guided voiceover. The experience also featured holographic messages from Molly Rose Calhoun, President of the Alumni Association, along with a special appearance by Brutus, the university’s iconic mascot.

The experience transformed complex campus updates into an engaging, interactive way for visitors and alumni to explore what’s happening across Ohio State.

09/15/2026

Tactic partnered with Sparks Agency and T-Mobile to create a series of interactive fan experiences for the Mariners Fan Zone at T-Mobile Park, evolving the installation across multiple seasons.

Fans could test their skills in Strike Zone, where motion sensors tracked the speed and accuracy of their pitching motion, or step into Batter’s Box to swing against a virtual pitcher and see if they could connect for a hit or home run. The Fan Zone also featured a custom bobblehead photo booth and an interactive park map designed to help guests explore the venue.

Tactic led the technology layer across the experience, developing the software, specifying the sensor systems, and providing remote installation and technical support throughout multiple seasons.

09/12/2026

Tactic collaborated with Manifold on the buildout of Solana Spaces, creating a series of interactive digital experiences designed to make blockchain and digital currency more approachable for visitors.

The experience included “Solana 101” content to introduce guests to the Solana ecosystem, interactive kiosks highlighting Solana partners, and a real-time visualization of the Solana blockchain that displayed transactions as they happened alongside continuously updating data and graphics. Visitors could also engage with educational content throughout the space to earn rewards including digital currency and apparel.

The experiences were featured at Solana Spaces locations in Hudson Yards, New York City, and the Wynwood district of Miami.

09/10/2026

Tactic partnered with Six Flags and Coca-Cola to create a series of web-based augmented reality experiences for Six Flags Fright Fest, bringing Halloween-themed interactions to parks across the country.

The campaign transformed multiple park touch points into spooky AR moments, including a commemorative Coca-Cola cup that came to life as a cackling skull with glowing eyes, hands emerging from a grave, a photo backdrop animated with zombies clawing toward guests, and a creepy spider illusion that appeared to crack open the ground beneath the viewer.

Together, the experiences extended the Fright Fest atmosphere beyond the rides and attractions, using mobile AR to bring unexpected Halloween moments to guests throughout the park and even at home.

09/09/2026

Tactic partnered with ShelbyKY Tourism, Metastage, and Director Sean Frank to create the Kentucky Black Trailblazers Experience, an immersive augmented reality initiative honoring Black historical figures across six Kentucky counties.

The project features 19 location-based experiences that use volumetric capture to bring performances by real actors into the physical environment. By scanning QR codes on signage at historic locations, visitors can encounter these figures in AR and learn about their stories, creating a powerful connection between Kentucky’s past and present.

The experience was recognized as a **2025 eTourism eTSY Awards Winner for Best Use of Augmented, Mixed, or Virtual Reality**, celebrating the project’s use of emerging technology to preserve history, educate new audiences, and honor the legacies of Kentucky’s Black trailblazers.

09/08/2026

At Tactic, we’re always exploring new ways to bring digital ideas into the world around us. What if an image, a piece of artwork, or something you see every day could suddenly come to life? That idea inspired VYRA, a new way to create, experience, and share augmented reality directly from the things around you. Create it. See it in AR. Share it with the world. VYRA, Visualize Your Reality in Augmented Reality. Coming soon. Follow along as we share what we’re building, behind-the-scenes looks, and updates leading up to the launch of VYRA.

09/05/2026

Tactic partnered with 19 Crimes to help evolve the iconic Living Wine Labels platform, bringing contemporary cultural icons like Snoop Dogg and Martha Stewart to life through augmented reality.

Across a growing lineup of bottles, fans could scan the labels with their smartphones to unlock custom performances, playful interactions, and character-driven AR experiences. The platform has expanded across products including Snoop Cali Red, Cali Rosé, Cali Gold, and the limited-edition *2 of Amerikaz Most Wanted*, along with interactive experiences such as “Ask the Doggfather.”

Featured in this video is the Snoop Dogg Cali Chill experience, where the bottle comes to life through a custom animated performance directly on the label.

The broader collaboration has generated millions of activations and earned industry recognition, including a Webby Award and a 2022 REGGIE Award.

09/03/2026

Tactic partnered with Manchester City F.C. to create a web-based augmented reality experience for International Women’s Day, bringing a series of campaign postcards to life through AR.

By scanning the postcards with their mobile devices, users could meet lifelike digital avatars of Manchester City players and staff as they shared stories highlighting the diverse career paths available within football. The experience connected physical and digital storytelling to help inspire and empower the next generation of girls in the sport.

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1025 Battery Street
San Francisco, CA
94111

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+14155780360

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