PAX Interactive

03/31/2023

Loan comparison app design.

12/07/2022

Optimize Your Landing Page Checkout Process with These 5 Tips

Just because a customer is on your checkout page doesn't mean you've won yet. Here's how to optimize your checkout process so they don't abandon their cart.

12/07/2022

Retail media buying can now be automated based on shopping data

Profitero works with Pacvue and Skai to let brands instantly change bids based on reviews, low inventory and competitor pricing.

12/07/2022

Disney opens its data clean room to videoamp, paving the way for enhanced ad targeting

The partnership piloted with Omnicom doesn't cover currency yet but lets advertisers match data for cross-platform buys.

12/07/2022

The Marketer’s Guide to Great Customer Relationships

Ad Age Studio 30 and Salesforce's comprehensive report examines how great customer relationships are based on data, privacy and personalization.

10/27/2021

What Does An Increased Focus On Digital Privacy Mean For Marketers And Advertisers?

Internet giants like Google and Apple are boosting user privacy directly in their browsers and operating systems. This is an opportunity for change for marketers and advertisers.

07/13/2021

https://www.adexchanger.com/privacy/your-quick-and-dirty-guide-to-ip-address-targeting-after-apples-declaration-of-war/

Here’s how IP targeting is used today – and what could replace this signal for advertisers in the future in light of Apple's coming crackdown.

02/11/2021

The Top Digital Marketing Trends Of 2021 Explained
https://www.forbes.com/sites/theyec/2021/01/27/the-future-of-growth-the-top-digital-marketing-trends-of-2021-explained/?sh=71e8811d572e

08/31/2020

Forget Identifiers: The Future Of Ad Tech Is AI - Featured in

Apple's iOS 14 update will allow users to opt-in to sharing personal identifiers with developers. Advertisers fear a loss of revenue as a result, but maybe it's time for ad tech to evolve to accommodate for user privacy. Is AI the answer?

06/16/2020

Disney+ concept - Most streamed picture backgrounds.

Analytics and testing is crucial to high converting content backgrounds. Incremental adjustments can equate to multi-million dollar returns.

06/16/2020

Glasses subscription landing page

06/16/2020

Digital illustration assets subscription model