08/10/2026
Is AI going to kill the app interface? With Apple and Google positioning Siri and Gemini as the primary digital interface, product leaders and brand owners are feeling a sense of panic. But the app interface isn't dying, it's just getting a new front door.
On our blog, ArcTouch CEO Adam Fingerman breaks down why AI is taking over discovery while branded apps remain the home for high-stakes, trust-driven experiences.
Understand how Apple and Google mobile platform AI impacts the future of the app interface, app user engagement, and app discovery.