SpearMaven helps B2B Marketers achieve more effective Account-Based Marketing (ABM) by taking a total system approach to your marketing strategy, programs and infrastructure. Account-Based Marketing re-focuses and intensifies effort in the right places. We work from the ground up, starting with Salesforce, to ensure your marketing systems, data, applications and processes are properly configured a
nd aligned with strategic goals to achieve maximum impact with available resources. We do this by providing a combination of software and services to optimize what your organization already has in place. We then further enhance and transform your infrastructure and processes into a fully functional ABM platform that works as a connected whole that fully supports both your marketing and sales organizations. Most B2B businesses have a good sense of their target market and ideal customer, yet few are armed with the right tools, knowhow and processes to clinically target and systematically pe*****te those segments. Successfully executing true end-to-end ABM requires getting a lot of things right. From data structuring and enrichment, to account configuration and targeting, campaign hierarchies, territory mapping, market sizing, real-time engagement monitoring, pipeline and revenue attribution, predictive analytics, target re-modelling, reporting and dash-boarding –there’s a lot to think about. SpearMaven puts you in command of the entire ABM value chain. Our mission is to help B2B marketers grow their businesses smarter and faster.
