SpearMaven helps B2B Marketers achieve more effective Account-Based Marketing (ABM) by taking a total system approach to your marketing strategy, programs and infrastructure. Account-Based Marketing re-focuses and intensifies effort in the right places. We work from the ground up, starting with Salesforce, to ensure your marketing systems, data, applications and processes are properly configured and aligned with strategic goals to achieve maximum impact with available resources. We do this by providing a combination of software and services to optimize what your organization already has in place. We then further enhance and transform your infrastructure and processes into a fully functional ABM platform that works as a connected whole that fully supports both your marketing and sales organizations. Most B2B businesses have a good sense of their target market and ideal customer, yet few are armed with the right tools, knowhow and processes to clinically target and systematically pe*****te those segments. Successfully executing true end-to-end ABM requires getting a lot of things right. From data structuring and enrichment, to account configuration and targeting, campaign hierarchies, territory mapping, market sizing, real-time engagement monitoring, pipeline and revenue attribution, predictive analytics, target re-modelling, reporting and dash-boarding –there’s a lot to think about. SpearMaven puts you in command of the entire ABM value chain. Our mission is to help B2B marketers grow their businesses smarter and faster.
