10/19/2023
π Choosing Your Growth Path: PLG vs. SLG π
When it comes to defining a growth strategy for your startup, the (Product-Led Growth) and (Sales-Led Growth) approaches are two buses many entrepreneurs consider.
But how do you decide which one to board, especially when you're at the pre-Product Market Fit (pre-PMF) stage like Intently - YC W23?
π€ It's a tough decision without the historical context of your product's growth and valuable data.
In the latest article, Mikalai Melchanka, one of (YC W23)'s co-founders, takes you on a journey where he breaks down these two approaches using an analogy that's both fun and educational β the "bus allegory." π https://mikasnewsletter.substack.com/p/plg-bus-vs-slg-bus
Discover the strengths and nuances of and , and explore why blending both might just be the perfect route for your startup. π£οΈ
Note: While there are other approaches like - -Led Growth and - -Led Growth, in this post, Mika'll focus on comparing the two most popular strategies: PLG and SLG.)
I like to describe PLG and SLG differences through the bus allegory.