06/01/2022
Is the on-premise business dying?
The rise and growth of the virtual world and number of virtual citizens are only going to stay. The newborns will be interacting more with the virtual world than the real one. The fact that the very existence of the virtual world depends on the uninterrupted supply of materials or services from the underlying physical layer, is mostly overlooked. Apparently, the virtual citizens exist over a physical body which holds unchangeable physical attributes like form factor, weight, time and space. This warrants that, the dependency on the physical world is not going to end by any near future and till then, the domination of the virtual world will stand superficial. So is the much anticipated death and replacement of the on-premise businesses to virtual business.
The best possibility or opportunity here is the coexistence of both above, with a complementing synergism.
CloudtoLand(™) - Nano influencers
‘Volo deals’, an app by San Francisco based startup Vologue, Inc is a step in this direction. Volo deals enhances the challenged on-premise business to generate a significant amount of flow of foot traffic, counter to to the easily manipulatable virtual transactions.Volo deals smartly leverage the social media and virtual community for the advantage of on-premise businesses, by motivating targetted local nano-influencers with instantaneous rewards of physical nature from the same community of local businesses. No more virtual rewards! This portrays a perfect example of connecting the cloud dwellers to the land to reap the rewards on the land, for someone to say 'cloudtoLand'.
Few scenarios!
Volo Deals is designed and developed to work in scenarios which includes few of the following.
1. In an example use case of the app with merchants or vendors,
They create and launch the deals, on a real-time, on-demand manner with a quantification just to cater the requirements of a time period of required granularity.
merchants who intend to promote their social media posts, utilize the app in such a way that, they create the deals encompassing links to connect to the said social media post. The consumer of the said deals must share the said social media post to their connections in social media to be able to consume the said deals.
Merchants create the deals, specifically mentioning that the said deals are looking for an ad agency and these deals will be available in the app , visible to the ad agency on searching in the website. If the merchant gets any buying request from the ad agency for the deals to do sponsoring and if the merchant accepts it, the merchant will publish the deals in the app to be visible to the consumers.
-In an example implementation and use case of the medium, the merchant creates deals along with some content about other businesses' promotion as a cross business promotion.
-Influencers
- In an example implementation and use case of the medium, the influencer finds the deals in the medium with a mention that the deal is created by sponsoring. To grab that deal, the social media post provided along with the deal has to be shared into the social media of the influencer. On verifying the activity, the deal will be allowed to be grabbed.
- In an example implementation and use case of the medium, Influencer get reward points in the medium for doing activities related to the medium.
Third-party advertisers
- In an example implementation and use case of the medium, the ad agency searches the medium for any deals available or potentially available, offered by the merchants and if the ad agency finds any such deal or potential deal and contact the merchant to purchase the said deals. On mutually accepting the above transactions, merchants will publish the deals. The content of the deal will have advertisement by the ad agency.
Consumers
- In an example implementation and use case of the medium, the medium learns about the usage pattern of the consumer and informs the consumer, the deals based on the learned information. It can be interactive voice based or on screen.
Consumers grab the deal based on the screen of the app or based on interactive voice commands.
The rise and growth of the virtual world and number of virtual citizens are only going to stay. The newborns will be interacting more with the virtual world than the real one. The fact that the very existence of the virtual world depends on the uninterrupted supply of materials or services from the....
