Brightback

05/24/2021

New York State has been cooking up some new regulations that could impact your subscription business. These apply to your company if you have customers in New York. We've put together a 7-step guide to these regs.

https://brightback.com/7-keys-to-compliance-with-new-york-state-subscription-regulations

04/01/2020

Mark your calendars: Thursday, April 2nd at 10 am PT!

Two subscription industry veterans break down what you need to know about effective customer retention in 2020.

Register now 👇

Change is coming for the subscription industry. Customer retention is top priority while competition grows and customer expectations shift. So, which trends should be on your radar? And what strategies and tactics should you be using to ensure subscriber growth? In this live webinar event, two subsc...

12/02/2019

Looking for new ways to reduce customer churn (plus win back the one's you've already lost 😭)?

Sign up for our live webinar happening tomorrow!

Unbounce shares their customer retention strategies and how the reduced churn for their subscribers.

11/08/2019

With new reporting for Brightback Segments, you can discover the customers most likely to be retained and pinpoint the offers that work.

Available now! 🥳

Customer segmentation helps you better understand your customer, so you can retain them. Set unique custom offers and copy for your customer segments.

11/07/2019

Instead of intentionally hiding the ‘unsubscribe’ button, let customers leave gracefully. They might just come back.

Super excited to be featured in Medium's business pub on the need for companies to totally reimagine their customer cancellation strategy.

Instead of intentionally hiding the ‘unsubscribe’ button, let customers leave gracefully. They might just come back.

10/10/2019

We talked to 300+ subscription companies about their retention strategy, churn metrics, tech stack and more.

Here are 3 customer retention trends for B2C and B2B companies.

We surveyed 300+ B2B and B2C companies about how they reduce online churn and use customer retention strategies in the 2019 Customer Retention survey by Brightback.

10/03/2019

Retention isn't about stopping cancellations. It's about solving your customers' problems.

Watch the full broadcast on Yahoo Finance 👇

09/30/2019

Via Forbes - the recipe for successful subscription businesses:
1️⃣ Change the focus from acquisition to retention
2️⃣ Be undivided in optimizing your operation for the entire customer lifetime

There's one recurring item on the wish lists of SaaS companies: a way for companies to state their case directly to would-be cancelling subscribers (and convince them, right at that moment of peak frustration, to change their minds). A new company, Brightback is set up specifically to do this.

09/29/2019

It can feel like it’s in a marketer’s DNA to focus on customer acquisition, but it’s time for a major shift.

Customer experience. Customer lifecycle. Customer first. Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords.

09/27/2019

Your company needs a churn goal. And someone needs to own it. It's easier said than done, so here's how to get started.

To reduce churn, you must establish a clear churn goal and ownership within your organization. Here's how to do it right.

09/27/2019

tip: Be reactive at your own risk. ⚠️⚠️⚠️

Subscription businesses need a customer retention strategy that focuses on proactive tactics instead of reactive approaches like customer support.