07/24/2022
Hi there my friends! Today we'll talk a little about Emotional Design, specificallyPricing Psychology.
Nothing in this world has concrete meaning.
At the end of the day, price is merely a perception. Nothing more. Nothing less.
And that’s great news. While large companies can afford expensive pricing research, you can apply psychology. Such as:
- Show Prices in small fonts: Your brain confuses visual size for numerical size.
If you see $50 in a large font, you think: Hmm, how big is this price? Something feels big. The price must be high.
- Deemphasize the price of emotional products: Emotional products have strong benefits, but weak economic value. Therefore, orient customers toward the benefits instead of the price.
- Place a large number on the left: Place the original price (the larger number) on the left. It’s called the subtraction principle: Customers can subtract these numbers more easily, which makes the difference seem larger
- Remove or decrease the size of the currency symbol when possible: Removing this symbol reduces the pain of paying, distracting people from the cost.
For more please check this out https://www.nickkolenda.com/psychological-pricing-strategies/
We hope this information is useful for you as-is for us. Let's continue to grow at UX / UI Design
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