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Tatari

We build the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. https://linktr.ee/tatari_tv

Through a combination of technology and service, we make TV advertising feel like digital, giving you a clear way forward.

09/02/2026

Everyone agrees YouTube is TV. Almost no one buys it that way.

For brands, that creates a real gap. YouTube is often separated from the TV plan, judged on a single KPI, and left to algorithms to decide what inventory makes sense.

There’s a better way to approach it: buy premium channels and programming directly, plan YouTube alongside linear and CTV, measure the full funnel, and account for the same seasonal moments as the rest of your TV strategy.

In her latest article for TVREV, Dana Delle, Tatari’s Senior Team Lead, Strategy and Brand Partnerships, breaks down why the way you buy YouTube needs to catch up with the way audiences watch it.

Read the full article: https://www.tvrev.com/news/youtube-is-tv-so-why-is-almost-no-one-buying-it-that-way

08/31/2026

Getting your brand into the NFL doesn't have to feel like a Hail Mary.

Most brands don't start with a Super Bowl spot. They start with a programmatic test, prove the response, then scale into streaming, regional buys, and eventually the tentpole moments where fans are most locked in.

Swipe through the playbook, then read the full 2026 NFL Advertising Playbook: https://www.tatari.tv/guides/advertiser-guide-or-how-to-tackle-the-2026-nfl-season

08/25/2026

Social is capturing more ad dollars than TV. But that doesn’t mean it’s driving more incremental value.

The difference comes down to measurement.

Social platforms have built powerful attribution systems that make performance easy to report. TV has often lacked the same level of independent, cross-platform measurement, creating an uneven playing field for media dollars.

Tatari is helping close that gap by measuring TV’s incremental impact across a fragmented ecosystem, so advertisers can understand what their TV investment actually drives, not just what a platform takes credit for.

In her latest article for AdExchanger, Vicky Chang, Tatari's VP of Media, breaks down why measurement confidence is shaping media allocation, and why advertisers need a better way to compare channels.

Read the full article: https://www.adexchanger.com/content-studio/why-social-medias-ad-dominance-is-a-billion-dollar-measurement-illusion/

08/19/2026

Backbone Media didn't set out to build a TV practice.

But when a client needed to reach rural consumers digital couldn't, testing TV revealed an opportunity to do a whole lot more.

By keeping strategy, audience research, and the client relationship in-house, while using Tatari to handle the operational lift, Backbone turned one campaign into a repeatable TV offering across its book of outdoor and lifestyle brands.

For agencies that don't offer TV today, here's the takeaway: you don't have to build everything at once. Start with the right client need, prove the channel, and build from there.

Read the full case study: https://www.tatari.tv/case-studies/backbone-media

08/18/2026

It's time to stop treating TV as just an awareness channel.

Sidrah Althaus (VP, Digital Marketing, Avocado Green) and Lauren Frame (Director, Offline Growth Media, Greenlight) are joining Forward 2026 to break down how they're using TV to drive meaningful growth.

They'll share the strategies behind their TV playbooks, including how they approach performance and brand campaigns across CTV, linear, and online video.

You'll walk away with a clearer read on how to plan your next TV campaign to drive real impact beyond awareness.

🗓️ October 29, 2026
📍 The Glasshouse, NYC

Want to join us? RSVP here: https://forwardbytatari.com/?utm_campaign=49252786-Organic%20Social%20Content&utm_source=linkedin&utm_medium=social

08/14/2026

Let's all go to the movies... 🎵

Cinema advertising puts brands in front of moviegoers at a rare moment: no scrolling, no second screen, and no mute button. A :15 or :30 spot can earn 84% ad attention and 72% ad recall.

But attention is only part of the story.

Moviegoers are also active consumers. They make 93% more QSR transactions and 2.1x more specialty retail purchases than the average U.S. consumer.

Tatari works directly with the two companies that own cinema ad inventory to place advertising in premium theaters in the coveted slots right before the feature begins.

So, what happens when you put a high-attention audience in front of an ad they're actually watching?

You might just have a blockbuster campaign. 🍿

Read more: https://www.tatari.tv/insights/lights-camera-conversion-how-cinema-ads-help-brands-reel-in-new-customers

08/12/2026

At Tatari, AI isn’t a buzzword we plaster on our website. It’s built on 10+ years of TV performance data.

Our AI Planning Engine uses that foundation to analyze audience data, performance history, and current market conditions, evaluating the TV landscape to recommend the networks, dayparts, and budget allocations most likely to hit a brand’s specific KPIs.

Why does the data matter? Because an AI model is only as useful as the information behind it.

Tatari’s Foundational TV Dataset includes 300 TB of response data, 1.4 trillion linear impressions, 54 billion streaming impressions, and $9B+ in managed spend across 1,600+ TV networks.

The result is faster planning, more possibilities evaluated, and more time for marketers to focus on strategy.

We break down how it works in our latest blog 👇

Read more: https://www.tatari.tv/insights/how-tataris-ai-planning-engine-is-rewriting-whats-possible-in-tv-advertising

08/11/2026

Tatari is now live in AppsFlyer as both an Ad Network partner and a Signal Hub partner. A dual role that no other CTV platform holds today.

Why does that matter for mobile app marketers?

Nearly every TV platform connects to AppsFlyer as an Ad Network partner only. AppsFlyer handles the attribution using a model built for digital, which means programmatic streaming gets measured, but linear TV and direct streaming buys never enter the picture. And that's typically the bulk of TV media.

This integration gives you options:

📊 Keep AppsFlyer as your primary measurement source, with Tatari's TV data flowing into your dashboard
📺 Use Tatari's TV-grade measurement across all of your TV, supplemented by AppsFlyer data
🔎 Or run both and compare

However you prefer to measure, you finally get the full picture of what your TV spend is doing.

Full the full breakdown: https://www.tatari.tv/insights/tv-is-now-a-measurable-and-quantifiable-channel-for-mobile-app-marketers-in-appsflyer

08/06/2026

Most brands are already planning for BFCM.

Are you?

The brands that unwrap the strongest holiday results don't wait until the holidays to plan. They lock in inventory early, leave room to optimize, and avoid competing for what's left.

We surveyed our customers to understand how they're approaching the 2026 holiday season. The results reveal how marketers are thinking about BFCM, from planning earlier and increasing budgets to embracing AI to move faster and optimize campaigns.

Read the full recap for the complete findings, key lessons, and recommendations 👇

https://www.tatari.tv/insights/lessons-for-brands-to-win-the-2026-holiday-season-from-the-advertisers-already-doing-it

08/03/2026

At some point, every growing retail brand hits the same wall.

The channels that fueled early growth become more expensive, performance starts to flatten, and finding new customers gets harder.

That's often the moment brands begin exploring TV. But the reality of TV advertising today looks very different than it did even a few years ago.

Streaming has lowered the barrier to entry. Measurement has become far more sophisticated. And brands can now understand TV's impact alongside the rest of their marketing mix, making it easier to test, learn, and scale with confidence.

This guide brings together the lessons we've learned from working with hundreds of retail brands, along with real-world examples of how marketers are approaching TV today.

Whether you're evaluating TV for the first time or looking to get more from your existing investment, it offers a practical framework for thinking about where TV fits into a modern growth strategy.

Grab the full guide: https://lp.tatari.tv/retail-guide-tv-advertising

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