Verance

03/02/2023

Verance will be presenting at the Tech Lab's Binge Series this March 16th. Our Executive VP & CTO Joe Winograd will be discussing watermarking and how it can shape the future of TV Advertising.

For more details on the event go to: https://iabtechlab.com/event/03-16-advanced-tv-binge-series/

11/09/2022

It is a big week over at Verance! Our SVP, Sales & Marketing, Jason Patton, has already presented at the Symposium and Awards and our Executive VP & CTO, Joe Winograd, will be presenting at Tech Lab this Thursday.

You can find out more about their presentations at:

Featured Content Verance to Present at IAB Tech Lab November 8, 2022 Advanced Television: The Quest for Universal Addressability New York, NY, November 8, 2022 – Verance’s Executive VP & CTO, Joe Winograd, will be presenting on Watermarking Capabilities for Streaming Videos on CTVs as a part of ...

07/06/2022

Starting today Verance Aspect Watermarking is now supported in the Ross Video softGear Platform.

Thank you to our partners at Ross Video for helping make this happen.

Read more about the announcement here:

Ottawa, Canada, July 6, 2022 – Ross Video, a global leader in live video production applications, and Verance, a leading global provider of standards-based watermarking solutions, announced the availability of Verance Aspect watermarking in the Ross Video software media processing platform (softGe...

05/26/2022

Thank you to BIA Advisory Services for allowing our own Richard Glosser to join their Leading Local Insights Podcast to discuss Verance's work with LG and all things ATSC 3.0 and NextGen TV.

Listen to it here:

https://www.buzzsprout.com/1663015/10566336-atsc-3-0-and-watermarking-tech-with-richard-glosser

In 2022, broadcasters are close to launching commercial applications of ATSC 3.0. Watermarking provides a technology for ATSC 3.0 TV broadcasters to encode data that can pass through set-top box and HDMI connections. With watermark capabilities o...

04/27/2022

We are excited to share some great news from the NAB Show: Verance's first television manufacturer distribution relationship with LG Global is now official!

Read more about this groundbreaking announcement here:

Verance technology on LG NEXTGEN TVs will allow consumers to enjoy new interactive experiences via cable, satellite or over-the-air Las Vegas, April 26, 2022 – Verance announced that LG Electronics is the first television manufacturer to implement ATSC 3.0 watermark detection on NEXTGEN TVs – ex...

04/21/2022

We recently worked with Ross Video Limited to integrate Verance Aspect Watermarking into the Broadcast Audio Processor based on the Ross softGear Platform. Read more about our joint effort here:

Broadcast Audio Processor Adds Verance Aspect Watermarking Ottawa, Canada, April 13, 2022 – Ross announces significant advancements across numerous product lines including the integration of the Verance Aspect watermark into the Broadcast Audio Processor based on the Ross softGear platform will pr...

01/12/2022

Join us tomorrow from 11:30 am - 12:15 pm (PST) as The TV of Tomorrow Show hosts TVOT LIVE! 2022 and our own Head of Business Development, Richard Glosser, presents in the panel on Betting on the Future of TV Sports.

Register here: https://lnkd.in/gwTyQKUv

10/27/2021

Verance and Fincon have been nominated for an award for the First End-To-End HbbTV ADB2 Implementation at HbbTV's 2021 Symposium! The award show will take place on November 24th in Paris, more details here: https://lnkd.in/dwFidwB2

10/19/2021

Thank you HbbTV Association for hosting another great webinar! We always appreciate the opportunity to hear from industry experts.

Even, if you missed the event, you can still watch it here:

Reaching a large number of viewers is one of the key issues for advertising. HbbTV has recently updated its specification for set-top box markets, “Applicati...

10/18/2021

Join us in attending HbbTV's webinar series tomorrow at 6am PT / 9am ET and hearing from industry leaders including our CTO, Joe Winograd.
Register Here: https://lnkd.in/ddsTAWwV

03/18/2021

Join us next Thursday (1:40pm PT) at the ATSC 3.0 Summit. Our Head of Business Development, Richard Glosser will be speaking on a panel to discuss ATSC 3.0 Interactivity.
Register for free here:

10/28/2020

"As content, particularly broadcast content, becomes more interactive, it's important to know precisely how something's being distributed, such as for dynamic advertising insertion [DAI]. Dynamic advertising is the ability to send you an ad that's different from the ad going to me. In order to do that, you need to know not only what content each of us is watching, but how it's being distributed to us.” – Nil Shah, CEO at Verance

Learn more about how Verance’s watermarking technology offers a solution for dynamic advertising in this Forbes Q&A with our CEO, Nil Shah.

NextGen TV, or ATSC 3.0, offers great opportunities for viewers, media companies and advertisers. But right now, it also faces a serious technical issue. Verance CEO Nil Shah thinks he knows a solution.