Strategic Vision

04/18/2025

We’ve been closely monitoring consumer sentiment to understand how proposed and changing tariffs are perceived to impact their daily lives, as well as how these perceptions are driving shifts in behavior.
The findings are unmistakable: the turbulence seen in global stock markets, foreign governments, and corporations is echoing through the minds of U.S. consumers, influencing their perceptions and behaviors across the board—regardless of political affiliation.
For a view of what data says follow the link below:
https://www.strategicvision.com/post/the-art-of-the-tariff-deal-leaves-consumers-scrambling-or-stalling-amid-the-chaos

Strategic Vision’s findings are clear: the uncertainty driven by current tariff policy is doing more harm than good when it comes to consumer behavior.

03/19/2025

In a recent article from Road & Track Magazine, Alexander Edwards, president of Strategic Vision, shared the unique position of wagons in the U.S automotive market. Despite their modest 0.2% market share, wagons appeal to consumers seeking individuality and an alternative to mainstream SUVs and crossovers.
Strategic Vision's insights highlight the importance of understanding these niche preferences, enabling automakers to cater to distinct consumer desires. This deep consumer understanding underscores the value of Strategic Vision's research in guiding automotive industry strategies.

New-old rivalries, startling product entrances and exits, six-figure pricing: What gives?

02/14/2025

Strategic Vision's 2025 Most Loved Vehicle Awards (MLV) reveal a heartwarming twist in the automotive industry's rocky love story with electrification: EVs, including Battery Electric Vehicles (BEV) and Plug-In Hybrids (PHEVs), are bridging political divides.

To learn which models stand out as the Most Loved Vehicles in America winning over hearts with their unique blend of performance, comfort, and style follow the link below:
https://www.strategicvision.com/post/2025-most-loved-vehicle-awards

#2025

SAN DIEGO -- Strategic Vision's 2025 Most Loved Vehicle Awards (MLV) reveal a heartwarming twist in the automotive industry's rocky love story with electrification: EVs, including Battery Electric Vehicles (BEV) and Plug-In Hybrids (PHEVs), are bridging political divides. Republicans and Democrats e...

01/24/2025

We are often asked which vehicle owners are the most susceptible to switching to an EV if the messaging (and product) are right. We reviewed a 100,000+ gas owners who have never had an EV and looked at key markers that lead to EV adoption.
Curious as to what entices a gas-powered owner to switch and why others have already made the change? This list is fun - and makes it clear how to sell an EV in the U.S. market today. What do you think?

SAN DIEGO: With a rapid shift in U.S. policy toward electrification, U.S. consumers’ values and priorities regarding Electric Vehicles (EV), and the growth of EVs in other global markets such as China (including Plug-In EVs), preparing product strategy for the near and long-term future has been tr...

01/24/2025

Strategic Vision’s latest study looks at how social media platforms like TikTok impact vehicle choices. While it is near irrelevant with most vehicle buyers— social media has a growing influence among Gen Z. While trusted resources like manufacturer and dealership websites still dominate, this shift highlights the evolving strategies needed to connect with younger, tech-savvy consumers in the future automotive market.
Learn more about the role TikTok has played in vehicle purchases https://www.strategicvision.com/post/the-role-of-tiktok-in-vehicle-purchases-insights-from-nves

SAN DIEGO: As TikTok prepares to cease operations in the United States this Sunday, concerns from content creators and audiences dominate headlines. However, Strategic Vision’s latest insights raise a pivotal question: What does this have to do with the automotive industry?According to Strategic V...

02/14/2024

BMW-branded vehicles led four categories with five vehicles, detailed in Strategic Vision’s annual Most Loved Vehicle™ (MLV) Awards. Are you curious to know who joined BMW in the top spots?
Strategic Vision’s one of a kind survey examines 121 different vehicle attributes and features measured on a unique scale that captures the “top box” experiences owners LOVE.
Follow the link below as Strategic Vision's President and industry spokesman Alexander Edwards breaks down how this research explains BMW’s success.
#2023

San Diego, California: BMW-branded vehicles led four categories with five vehicles, detailed in Strategic Vision’s annual Most Loved Vehicle™ (MLV) Awards, which examine 121 different vehicle attributes and features measured on a unique scale that captures the “top box” experiences owners Lo...

02/14/2023

Are you curious to know what other vehicles join the Rivian R1T in the annual Strategic Vision Most Love Vehicle category? Strategic Vision’s one of a kind survey examines 118 different vehicle attributes and features measuring them on a unique scale that captures the “top box” experiences owners LOVE!

Follow the link below as Strategic Vision's President and industry spokesman Alexander Edwards breaks down how this research explains the R1T's success.
#2022

San Diego, California: The Rivian R1T ranks above all electric and gas-powered pickups as the most Loved truck in America. The answer to why is detailed in Strategic Vision’s annual Most Loved Vehicles™ (MLV), which examines 118 different vehicle attributes and features measured on a unique scal...

10/14/2022

The team at Battery Tech USA asked President Alexander Edwards to speak at their event in Orange County next year. When Alexander shares his insights on BEV futures, he does so with the filter of the Consumer and ValueCentered Psychology - a perspective that accurately predicts the future. His topic?

The Delusionary 2035 EV Mandate

It will be fun. Hope to see some of you there.


..and now a note from our sponsor:

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Register Now to meet Alexander Edwards at the BATTERY TECH USA 2023 Exhibition and Conference in Orange County, California, USA on March 6 - 7, 2023.

Alexander will be leading the discussion on The Delusionary 2035 EV Mandate.

Click here to learn more about the event: https://lnkd.in/gxVS8Msj
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10/11/2022

Strategic Vision President Alexander Edwards is honored to be part of the 2022 ESOMAR Insight250 2x group. "It is humbling to be numbered with these amazingly intelligent and innovative people from across the world. Thank you. :)"

09/07/2022

Yesterday we shared a system we developed with inSearchX and Intuitive Interaction that helps consumers explore which BEV might be right for them. While there are still significant barriers to consumer adoption of BEVs, getting the right customer to review the best option in a BEV is a good step.

/PRNewswire/ -- With nearly 20 new electric vehicles being introduced by manufacturers in 2023, the purchase options for consumers can be overwhelming....

09/02/2022

A terrific piece by David Welch at Bloomberg on why personal mobility companies should be prepared for brands like Apple flirting with entering the market.

The brand ranked highly in a survey of new-vehicle owners released this week.