Lasso MD

08/11/2026

𝗔𝗜𝗢 𝗳𝗼𝗿 𝗗𝗲𝗻𝘁𝗶𝘀𝘁𝘀: 𝗨𝗽𝗴𝗿𝗮𝗱𝗲 𝗬𝗼𝘂𝗿 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗪𝗶𝘁𝗵 𝗔𝗜 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 🦷🤖

Did you know some patient searches force the AI to name a practice? 𝗪𝗲 𝗰𝗮𝗹𝗹 𝘁𝗵𝗲𝘀𝗲 𝗡𝗮𝗺𝗲 𝗙𝗼𝗿𝗰𝗶𝗻𝗴 𝗣𝗿𝗼𝗺𝗽𝘁𝘀.

They're any search where the patient is comparing, not just browsing. Cost. Insurance accepted. Payment options. Treatment timelines.

Something like "𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗹𝗲 𝗯𝗿𝗮𝗰𝗲𝘀 𝗳𝗼𝗿 𝗸𝗶𝗱𝘀 𝘄𝗶𝘁𝗵 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗽𝗹𝗮𝗻𝘀."

Queries like this generate a Google AI Overview 𝘁𝗵𝗲 𝘃𝗮𝘀𝘁 𝗺𝗮𝗷𝗼𝗿𝗶𝘁𝘆 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲, and the AI will 𝗻𝗮𝗺𝗲 𝗮 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲. It'll even pull the office details, the offer, the price point, and the financing available, and put it right in the answer.

One practice gets named. The others get scrolled past.

This is not luck or an accident. 𝗔𝗜 𝗻𝗮𝗺𝗲𝘀 𝘁𝗵𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝘄𝗵𝗼𝘀𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗮𝗿𝗲 𝗯𝘂𝗶𝗹𝘁 𝘁𝗼 𝗯𝗲 𝗾𝘂𝗼𝘁𝗲𝗱 - pricing language in plain text, insurance and financing spelled out, real service pages, and structure the model can read and trust.

Do not guess where you stand. 𝗙𝗶𝗻𝗱 𝗼𝘂𝘁 𝗻𝗼𝘄 𝘄𝗶𝘁𝗵 𝗟𝗮𝘀𝘀𝗼 𝗠𝗗.

📅 Book a Discovery Call: https://na2.hubs.ly/H077sjh0

👉 𝗚𝗲𝘁 𝗠𝗼𝗿𝗲 𝗡𝗲𝘄 𝗣𝗮𝘁𝗶𝗲𝗻𝘁𝘀.

08/04/2026

𝗧𝗵𝗲 𝗱𝗲𝗻𝘁𝗶𝘀𝘁𝘀 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗻𝗲𝘄 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀 𝗶𝗻 𝟮𝟬𝟮𝟲 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲. 𝗧𝗵𝗲𝘆 𝗮𝗿𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗲𝗱 𝗯𝘆 𝗔𝗜, 𝗮𝗻𝗱 𝘁𝗵𝗶𝘀 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 𝗶𝗻 𝗢𝗸𝗹𝗮𝗵𝗼𝗺𝗮 𝗖𝗶𝘁𝘆 𝘄𝗲 𝗮𝗿𝗲 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝗱𝗲𝗻𝘁𝗮𝗹 𝘁𝗲𝗮𝗺𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗵𝗼𝘄. 🦷🤖

We are honored to support our partners at the Oklahoma Society of Dental Professionals (𝗢𝗦𝗗𝗣), an American Association of Dental Office Management - AADOM chapter that consistently raises the bar for what team-driven practice growth looks like.

📅 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝗔𝘂𝗴𝘂𝘀𝘁 𝟲𝘁𝗵 🕕 𝟲:𝟬𝟬 𝗣𝗠
📍 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗠𝘂𝘀𝗲𝘂𝗺 𝗢𝗸𝗹𝗮𝗵𝗼𝗺𝗮, Oklahoma City

🌟 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱𝗶 𝗪𝗶𝗹𝗹𝗶𝗮𝗺𝘀
Brandi is 𝗔𝗔𝗗𝗢𝗠'𝘀 𝗢𝗳𝗳𝗶𝗰𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 and 𝘊𝘩𝘢𝘷𝘦𝘭𝘭𝘦 𝘎𝘢𝘭𝘵𝘰𝘯-𝘙𝘪𝘤𝘦 𝘰𝘧 𝘈𝘈𝘋𝘖𝘔 will be on hand to help us celebrate her. Brandi, you are so deserving and we could not be more proud of you. 👏

Congratulations as well to every current and upcoming 𝗔𝗔𝗗𝗢𝗠 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝗼𝗻 𝗰𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲. That commitment to professional growth is exactly what lifts an entire practice.

🎤 Lasso MD Cofounder Pete Johnson will be on site presenting the CE course 𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗔𝗜-𝗦𝗲𝗮𝗿𝗰𝗵 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗳𝗼𝗿 𝗗𝗲𝗻𝘁𝗶𝘀𝘁𝘀, breaking down how practices get cited and recommended in 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗜 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄𝘀, 𝗖𝗵𝗮𝘁𝗚𝗣𝗧, 𝗚𝗲𝗺𝗶𝗻𝗶, 𝗮𝗻𝗱 𝗣𝗲𝗿𝗽𝗹𝗲𝘅𝗶𝘁𝘆, not just indexed.

📲 Scan the 𝗤𝗥 𝗰𝗼𝗱𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗶𝗺𝗮𝗴𝗲 to learn more and register.

Another incredible AADOM event built to make you and your team better. If you are in the area, come out and support. 💙

Can't make it? Grab our free primer on 𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗳𝗼𝗿 𝗗𝗲𝗻𝘁𝗶𝘀𝘁𝘀: https://www.lassomd.com/mastering-ai-search-visibility-for-dentists

Ready to become the practice AI recommends? Book a demo: https://www.lassomd.com/contact-sales

07/20/2026

🎬 𝗟𝘂𝗺𝗼𝗻 𝗗𝗲𝗻𝘁𝗮𝗹, 𝗬𝗼𝘂 𝗔𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝗖𝗿𝘂𝘀𝗵𝗲𝗱 𝗜𝘁.

We just wrapped our shoot with 𝗟𝘂𝗺𝗼𝗻 𝗗𝗲𝗻𝘁𝗮𝗹, and this one was memorable. ✨

Here's the thing nobody tells you: a video shoot is hard. Lights, nerves, take after take. It takes a special team to show up, loosen up, and let their real personality shine on camera. This crew nailed it.

Super personable. Uplifting. Warm and authoritative all at once. It's the kind of video that makes patients feel comfortable and understood, and gives them the confidence to book that first appointment before they ever walk through the door.

The "𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗗𝗼𝗰𝘁𝗼𝗿" videos with 𝗗𝗿. 𝗠𝗼𝗻𝗶𝘀𝗵𝗮 𝗖𝗵𝗮𝗱𝗱𝗮 and 𝗗𝗿. 𝗖𝗮𝘀𝗲𝘆 𝗚𝗼𝗲𝘁𝘁𝗹𝗶𝗰𝗵𝗲𝗿 are some of the best we've seen. Congratulations to both doctors and the entire 𝗟𝘂𝗺𝗼𝗻 𝗗𝗲𝗻𝘁𝗮𝗹 team. You made this look easy, and the sky is the limit. 👏💙

This is what a true 𝗟𝗮𝘀𝘀𝗼 𝗠𝗗 𝗥𝗼𝗰𝗸𝘀𝘁𝗮𝗿 looks like.

Curious what high-converting video could do for your practice? See our work and book a demo 👉 https://www.lassomd.com/dental-marketing -video

07/17/2026

🎨 𝗦𝗼𝗺𝗲 𝗱𝗲𝗻𝘁𝗮𝗹 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗷𝘂𝘀𝘁 𝘀𝗶𝘁 𝘁𝗵𝗲𝗿𝗲. 𝗧𝗵𝗶𝘀 𝗼𝗻𝗲 𝗰𝗼𝗺𝗲𝘀 𝗮𝗹𝗶𝘃𝗲. ✨

Another 𝗟𝗮𝘀𝘀𝗼 𝗠𝗗 𝗥𝗼𝗰𝗸𝘀𝘁𝗮𝗿 website launch! Meet the vibrant new digital home of 𝗣𝗿𝗲𝗺𝗶𝗲𝗿 𝗔𝗿𝘁𝘀 𝗗𝗲𝗻𝘁𝗮𝗹, led by 𝘋𝘳. 𝘗𝘳𝘢𝘤𝘩𝘪 𝘚𝘩𝘢𝘩, 𝘋𝘔𝘋. 🦷

Bold colors, high contrast tiles, cutting edge glass effects and dynamic movement at every scroll. This site radiates genuine warmth and clinical prowess, with premium practice and provider photos and videos that deliver a wealth of personality and emotional engagement. It literally shines.

And this is far more than window dressing. Every element is beautifully tied to the interior design aesthetic of the office, weaving together a comprehensive brand and practice identity that is compelling and persuasive. Visitors feel like they are stepping right through the front door and into the back office where all the magic happens.

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗶𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁:
✔️ An unparalleled UX with everything intuitively laid out at your fingertips
✔️ Effortless navigation for new and returning patients alike
✔️ Content that answers real patient questions and builds instant trust
✔️ Clear paths to take action and move oral health forward, fast

Congratulations to 𝘋𝘳. 𝘗𝘳𝘢𝘤𝘩𝘪 𝘚𝘩𝘢𝘩 and the entire Premier Arts Dental team. We are honored to support your growth. 👏

𝗪𝗵𝗼 𝗯𝘂𝗶𝗹𝗱𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗱𝗲𝗻𝘁𝗮𝗹 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗳𝗼𝗿 𝗻𝗲𝘄 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻? 𝗟𝗮𝘀𝘀𝗼 𝗠𝗗. We design dental websites that rank, get cited in AI search, and are engineered to convert more new patients.

🔗 Read more about our highest converting websites: https://na2.hubs.ly/H06LzY90

👉 Or schedule a consultation today: https://na2.hubs.ly/H06Lz6F0

07/07/2026

𝗧𝗵𝗲 𝗔𝗻𝗮𝘁𝗼𝗺𝘆 𝗼𝗳 𝗮 𝗣𝗮𝘁𝗶𝗲𝗻𝘁-𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗗𝗲𝗻𝘁𝗮𝗹 𝗪𝗲𝗯𝘀𝗶𝘁𝗲

The ultimate test of a great dental website is simple: a new patient in need of care 𝗳𝗶𝗻𝗱𝘀 𝘆𝗼𝘂, 𝘁𝗿𝘂𝘀𝘁𝘀 𝘆𝗼𝘂, 𝗮𝗻𝗱 𝗰𝗵𝗼𝗼𝘀𝗲𝘀 𝘆𝗼𝘂.

The 4 must-have features for a dental practice website:

1. 𝗛𝗶𝗴𝗵-𝗘𝗻𝗱, 𝗦𝘁𝘂𝗻𝗻𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻 - A premium first impression that puts anxious patients at ease. Testimonial videos alone lift conversions by 𝟯𝟰%.

2. 𝗖𝗹𝗶𝗻𝗶𝗰𝗮𝗹 𝗙𝗶𝘁 & 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳 - Show patients they're right for your care. 𝟴𝟴% trust online reviews as much as personal recommendations.

3. 𝗔𝗰𝘁𝗶𝗼𝗻-𝗢𝗿𝗶𝗲𝗻𝘁𝗲𝗱 𝗨𝗫 - The average site converts just 𝟮-𝟱% of visitors. Online scheduling and click-to-call turn browsers into bookings.

4. 𝗙𝗼𝘂𝗻𝗱 𝗶𝗻 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 + 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 - Over 𝘁𝘄𝗼-𝘁𝗵𝗶𝗿𝗱𝘀 of Google searches now end without a click. Being recommended by ChatGPT and Google AI Overviews is the new frontier.

Design forges the first impression. Trust confirms the fit. UX converts the visit. Visibility makes it all possible.

A website that ranks but fails to engage is found and forgotten. A beautiful website that never surfaces is never seen at all.

Read the full guide, including the Essential Pages list and complete Website Build Checklist:
https://na2.hubs.ly/H06wGSn0

Ready for a website that gets you more new patients? Book a demo with Lasso MD:
https://na2.hubs.ly/H06wJlB0

A beautiful and emotionally engaging dental website should also be purpose-built to turn visitors into new patients. As in all aspects of dentistry, form should match function. Beyond delivering a patient-centric user experience, your website must also perform in traditional search results and AI se...

07/01/2026

🚨 𝗪𝗮𝗿𝗻𝗶𝗻𝗴: 𝘁𝗵𝗶𝘀 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘄𝗶𝗹𝗹 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝘀𝗺𝗶𝗹𝗲. 🦷

We are proud to unveil the new digital home for 𝗦𝗺𝗶𝗹𝗲 𝗦𝘁𝘂𝗱𝗶𝗼 𝗼𝗳 𝗠𝗶𝗱𝘁𝗼𝘄𝗻, led by 𝘋𝘳. 𝘚𝘵𝘦𝘱𝘩𝘦𝘯 𝘉𝘳𝘰𝘤𝘬𝘣𝘢𝘯𝘬. ✨

Ultra modern, top tier design paired with standout doctor, team and practice photography that radiates compassion, integrity and a real passion for oral health. The clean, easy to navigate layout tells a powerful story of clinical excellence without any bravado, putting visitors at ease from the very first scroll.

What makes it convert:
✔️ Lightning fast page speed and strong core web vitals for a mobile experience that feels effortless
✔️ Robust service pages and logical content structure built for local and cost based searches
✔️ Comparison blocks and concise FAQ sections that get this practice cited and recommended directly in AI answers
✔️ Every element optimized to educate, build trust and turn unattached visitors into booked new patients

Congratulations to 𝘋𝘳. 𝘚𝘵𝘦𝘱𝘩𝘦𝘯 𝘉𝘳𝘰𝘤𝘬𝘣𝘢𝘯𝘬 and the entire Smile Studio of Midtown team. We are honored to support your growth. 👏

𝗪𝗵𝗼 𝗯𝘂𝗶𝗹𝗱𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗱𝗲𝗻𝘁𝗮𝗹 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗳𝗼𝗿 𝗻𝗲𝘄 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻? 𝗟𝗮𝘀𝘀𝗼 𝗠𝗗. We design dental websites that rank, get cited in AI search, and convert more new patients than anyone in the industry.

👉 Want a website that works this hard? See what 𝗟𝗮𝘀𝘀𝗼 𝗠𝗗 can do and book a demo: https://na2.hubs.ly/H06q06M0

🔗 See the Top 20 Best Dental Websites of 2026: https://na2.hubs.ly/H06p_d10

06/30/2026

𝗟𝗲𝘀𝘀 𝗧𝗵𝗮𝗻 𝟭𝟬𝟬 𝗦𝗽𝗼𝘁𝘀 𝗥𝗲𝗺𝗮𝗶𝗻 𝗳𝗼𝗿 𝗔𝗔𝗗𝗢𝗠 𝟮𝟬𝟮𝟲!

Dental office managers, this is your sign.

I'm excited to be speaking at the AADOM 2026 Conference, taking place September 3–5 in Orlando, FL, and I'd love for you to join me.

AADOM Conference is where dental leaders come to learn, connect, and return to their practices with fresh ideas, practical strategies, and renewed inspiration.

Attendees can look forward to:
- World-class education
- Inspiring keynote speakers
- Networking with dental leaders from across the country
- An unforgettable Out of This World party

With fewer than 100 attendee registrations remaining, now is the perfect time to secure your spot.
Use my promo code 𝗣𝗘𝗧𝗘𝟮𝟲 to save $100 on registration.
Register today: https://na2.hubs.ly/H06j3Cg0

I can't wait to see you in Orlando and be part of your professional growth journey.

06/18/2026

𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝗮 𝗻𝗲𝘄 𝗱𝗲𝗻𝘁𝗮𝗹 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲? 🦷

The schedule you have on day one is decided months before you ever unlock the doors.

Here's why: SEO takes 1–3 months to start ranking, Google Business Profile verification can take weeks, and a new Google Ads campaign needs a few weeks to optimize. Wait until opening day to start marketing and you'll spend your first months chasing patients instead of treating them.

The practices that open with a full schedule 𝘢𝘳𝘦𝘯'𝘵 𝘭𝘶𝘤𝘬𝘺 - they launched their website 𝟵𝟬–𝟭𝟮𝟬 𝗱𝗮𝘆𝘀 𝗲𝗮𝗿𝗹𝘆 and let SEO, local search, and paid ads build all at once. Opening week becomes a continuation of momentum, not a standing start.

We mapped out every marketing milestone you need to hit to fill your schedule on day one 👇
https://na2.hubs.ly/H06bYyR0

Mapping your own launch? 𝗕𝗼𝗼𝗸 𝗮 𝗳𝗿𝗲𝗲 𝗱𝗲𝗺𝗼 and we'll help you build the runway: https://na2.hubs.ly/H06bYt70

06/11/2026

🎬 𝗦𝗼𝗺𝗲 𝗩𝗶𝗱𝗲𝗼 𝗦𝗵𝗼𝗼𝘁𝘀 𝗝𝘂𝘀𝘁 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂 𝗛𝗮𝗽𝗽𝘆.

This one did exactly that. ✨

We just wrapped an incredible video shoot with 𝗚𝗲𝗿𝘀𝗰𝗵 𝗢𝗿𝘁𝗵𝗼𝗱𝗼𝗻𝘁𝗶𝗰𝘀, and the heart and spirit of this practice are so genuine, they shine through in every single frame.

You can't fake this kind of warmth. From the first take, it was clear we were capturing something special: a proud family legacy and a continuing tradition of clinical excellence in orthodontics. This is a team that doesn't just straighten teeth. They build confidence, create beautiful smiles, and change the way people see themselves.

That's the magic of video done right. Long before a new patient ever walks through the door, these stories build the trust, connection, and confidence that turn viewers into patients. It's how you put real personality and authenticity on screen, and it's exactly what a growing orthodontic practice deserves.

👏 Congratulations to 𝗗𝗿. 𝗦𝗰𝗼𝘁𝘁 𝗚𝗲𝗿𝘀𝗰𝗵, 𝗗𝗿. 𝗦𝘁𝗮𝗻𝗹𝗲𝘆 𝗚𝗲𝗿𝘀𝗰𝗵, 𝗗𝗿. 𝗥𝗼𝘀𝘀𝗶𝗴𝗻𝗼𝗹, and the entire team at Gersch Orthodontics. You're the reason we love what we do! 💙

This is what a true 𝗟𝗮𝘀𝘀𝗼 𝗠𝗗 𝗥𝗼𝗰𝗸𝘀𝘁𝗮𝗿 looks like.

Curious what video could do for your practice? See our work 👉 https://na2.hubs.ly/H0658fM0

04/30/2026

𝗗𝗲𝗻𝘁𝗶𝘀𝘁𝘀: 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘁𝗮𝗸𝗲 𝘁𝗼 𝗴𝗼 𝗳𝗿𝗼𝗺 𝗭𝗲𝗿𝗼 𝘁𝗼 𝗛𝗲𝗿𝗼?

That was the question driving this year's Build Your Future - and once again, Benco Dental delivered one of the most valuable events on our calendar.

Our cofounder Pete Johnson had the privilege of joining Benco Dental's Allison Simenkiewicz on stage for a conversation about building, branding, and marketing the practice of your dreams - covering what actually moves the needle for growing practices today, from positioning and patient acquisition to building a brand patients remember.

Huge thanks to Allison and the entire Benco Dental team for the invitation and for creating a space where dentists can learn, connect, and sharpen their vision for what comes next. Events like this are why Benco continues to set the standard for excellence in our industry.

Lasso MD is proud to partner with Benco Dental - offering Benco members preferred pricing and exclusive branding + website design packages built specifically for growing practices.

Ready to take the next step on the practice you're building?

👉 Book a discovery call: https://na2.hubs.ly/H05dylz0