Centergy Solutions

10/15/2026

A recent article from The CU Daily highlights how three credit unions are taking innovative approaches to addressing housing challenges in their communities.

Each took a different approach, but all three started in the same place: Understanding the needs of the people they serve.

Soosh Amin, Chief Revenue Officer at Centergy Solutions, shared his perspective:

“What's interesting about these three credit unions is that they didn't start with a product. They started by identifying the barriers keeping people from finding stable housing and built solutions around those needs.

I think there's an important lesson here for financial institutions. We spend a lot of time thinking about the mortgage process, but the consumer's journey begins long before a loan application.

People are searching for homes, comparing neighborhoods, and figuring out what they can afford. If we're not part of that experience, we're missing an opportunity to build relationships and provide value when consumers need it most.

That's where I see the opportunity with Home Link. It's about bringing the home search and financing experience together, giving financial institutions a way to engage consumers earlier and remain part of the conversation throughout their home buying journey.”

It's an important reminder that meaningful lending relationships begin with understanding consumer needs, not simply waiting for a loan application.

Read the full article from The CU Daily: https://thecudaily.com/taking-it-to-the-house-three-cus-share-their-unique-programs-to-get-more-people-into-housing/

10/15/2026

In an ever-changing financial landscape, credit unions continue to be a trusted source of guidance, support, and opportunity for the communities they serve.

This International Credit Union Day, we're celebrating the institutions that put people first, build lasting relationships, and make a meaningful difference every day.

We're proud to work alongside so many credit unions that remain a steady presence for their members.

Happy International Credit Union Day!

10/14/2026

🏡 Helping More Members Find Their Way Home!

We're excited to announce that Houston Texas Fire Fighters Federal Credit Union has expanded its partnership with Centergy Solutions with the launch of Home Link!

Already offering Auto Link and CalcuLink, HTFFFCU is adding another valuable resource for its members, making it easier to search homes, explore listings, estimate monthly payments, and take the next step toward homeownership.

We're proud to continue supporting HTFFFCU as they expand their digital tools to serve Houston's firefighters and their families.

Welcome to Home Link, HTFFFCU! 🔥🔥🔥

Check it out! https://www.htfffcu.org/research-your-next-home/ #/search?priceMax=200000&sortBy=newest

10/12/2026

Marketing Monday 📢

It's hunting season. We're talking about house hunting. 🏠

Our latest Home Link campaign, "It's Hunting Season," gives financial institutions a timely, creative way to encourage consumers to explore home listings, compare properties, and consider financing options, all from their trusted FI's website.

The best part? We've already done the creative work.

From social media graphics and videos to ready-to-use marketing materials, we're helping our partners stay in front of home shoppers without adding more to their marketing team's plate.

10/05/2026

MARKETING MONDAY When does your marketing start?

For many financial institutions, the answer is when a consumer is ready to apply.

But by then, they've already made a lot of decisions.

They've searched. Browsed. Compared. Calculated. Researched. And started figuring out what they can afford.

The application may be where the loan begins, but it isn't where the borrowing decision begins.

The opportunity for lenders is to show up earlier—while consumers are still exploring their options and looking for answers.

Where does your financial institution enter the journey?

10/03/2026

Congrats on the upcoming "People Helping People" workshop by a great Centergy client that provides the Home Link home shopping marketplace for members.

Whether you're preparing to buy your first home or simply want a better understanding of today's homebuying process, we can help you get started. Join us Saturday, October 17 for a FREE workshop: https://shorturl.at/7FCNQ

Come with questions. Leave with a better understanding of the road ahead. Reserve your seat today.

09/30/2026

Chris Miller is headed to Oxford, Ohio, for the 2026 Mid-Sized Credit Union CEO Roundtable, October 7–9!

Centergy Solutions is proud to be a Partner Sponsor of this year’s Roundtable, hosted by Corporate One Federal Credit Union.

If growing auto and mortgage lending is on your radar, connect with Chris while you’re there. Chat with him about how your credit union can get involved earlier in the consumer journey—from the moment someone starts shopping for a vehicle or home, and create a clearer path from shopping to borrowing.

See you in Oxford!

09/21/2026

MARKETING MONDAY: Borrow the buzz!

Black Friday and Cyber Monday have already done some of the marketing work for you.

Consumers expect deals. They expect urgency. And most importantly, they’re already in shopping mode.

Now let us do some of the heavy lifting, too.

For the Virtual Auto Sale—this season themed “Cyber Auto Sale”—running Nov. 23–Dec. 4, Centergy Solutions is giving Auto Link clients a ready-to-go campaign built to turn that holiday shopping energy into vehicle shopping—and keep their financial institution in the journey.

We provide the strategy, promotional materials, email campaigns and marketing support. You put them to work.

And participation is FREE for Auto Link clients.

Opt in by Sept. 30 to be part of the Cyber Auto Sale. Link in comments.

Don’t let another major shopping moment happen everywhere except your digital doorstep.

Check out your Centergy Solutions September newsletter for more info.

09/15/2026

We are two weeks away!

Ed Bourgeois and Soosh Amin are fired up 🔥 to be heading to the National Council of Firefighter Credit Unions 2026 Annual Conference.

And we want to know: What’s the biggest lending challenge your institution is trying to solve right now?

Reaching borrowers earlier? Increasing loan volume? Competing for auto loans? Creating a better digital experience?

Drop it in the comments — or bring it with you to Tucson. We would love to talk solutions.

If you’ll be there, be sure to find us and say hello!

09/14/2026

POV: It’s 1987 and Ed Bourgeois is trying to convince credit unions that someday people will buy cars online.

No internet. No smartphones. No problem.

Just a landline, a Rolodex and a vision that was a few decades ahead of its time.