Ignite Visibility

Ignite Visibility Top-Ranked Digital Marketing Agency Driving ROI for Franchises, Multi-Location & National Brands.
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📷 Is your paid media driving revenue or just generating leads?Join Ignite Visibility's CMO, Stephanie Peterson, on Septe...
08/31/2026

📷 Is your paid media driving revenue or just generating leads?

Join Ignite Visibility's CMO, Stephanie Peterson, on September 17th for the "From Clicks to Revenue: Rethinking Franchise Paid Media in the Age of AI" webinar.

Learn how to improve lead quality, use better conversion data to optimize campaigns, and connect paid media to revenue.

📷 September 17th, 2026
📷 10am - 10:30am PST / 1pm - 1:30pm EST

Save your spot: https://franchise-org.zoom.us/webinar/register/6417877747659/WN_SZTRqr63SUSFFeivqTF5jA #/registration?utm_source=facebook&utm_medium=orgsocial&utm_campaign=2026-09-social-ignite&utm_content=ifafranchisepaidwebinarsignup

08/31/2026

⚠️ Starting September 4th, Google will begin replacing Google Assistant with Gemini across Android phones and other supported devices.

Once the change reaches a device, users won't be able to switch back.

The important part for marketers is what this says about user behavior: AI is being built directly into everyday search and device interactions.

As that becomes more common, brands need to pay closer attention to how they appear in AI-generated answers and recommendations.

08/28/2026

🚨 3 digital marketing stories worth watching this week:

📉 Data and industry reports show Google’s August Spam Update heavily targeted mass-produced, unedited AI content, causing an 82% spike in top URLs dropping out of search results. Human review is no longer optional if you want to protect your rankings.

🤖 OpenAI rolled out automated bidding, device targeting, and conversion tracking for ChatGPT Ads. These upgrades give advertisers standard performance controls, turning the platform into a serious media channel for real ad budgets.

📞 Starting October 1st, Google Local Services Ads will charge for missed business-hour calls that last over 20 seconds. If your team doesn't pick up, you’ll literally be paying Google for lost leads, making phone routing critical to protect your ROI.

We covered this and more in our full weekly news recap.

Watch it here 👉 https://www.youtube.com/watch?v=mzA2Qutfj7w&utm_source=linkedin&utm_medium=orgsocial&utm_campaign=2026-08-social-ignite&utm_content=fridayweeklynews
Read it here 👉 https://ignitevisibility.com/digital-marketing-news/?utm_source=linkedin&utm_medium=orgsocial&utm_campaign=2026-08-social-ignite&utm_content=fridayweeklynews

📍 Managing a franchise website gets more complex with every location you add.It’s not enough anymore for only the corpor...
08/27/2026

📍 Managing a franchise website gets more complex with every location you add.

It’s not enough anymore for only the corporate site to perform well. Franchise brands also need to know what’s happening across individual markets, from local search visibility and location pages to conversions, analytics, and now AI search.

Our EVP of Strategic Solutions & Revenue Growth, Oscar Lutteroth, put together a franchise website audit checklist covering what brands should be looking at across the entire system.

Oscar will also be joining the Ignite Visibility team at FLDC this year. If you’re attending, be sure to connect with us and talk franchise growth, local marketing, AI, search, and more.

Read the full checklist here 👉 https://ignitevisibility.com/franchise-website-audit-checklist/?utm_source=facebook&utm_medium=orgsocial&utm_campaign=2026-08-social-ignite&utm_content=franchisewebsiteauditchecklist

🤖 57% of website traffic is now coming from bots.You should pay attention to this number if your marketing reports still...
08/26/2026

🤖 57% of website traffic is now coming from bots.

You should pay attention to this number if your marketing reports still treat every increase in sessions like an increase in potential customers.

A traffic spike can look great in GA4 while leads stay flat, engagement drops, and the actual business sees no meaningful change.

But this isn’t as simple as filtering out anything automated.

Some bots are helping Google crawl your site. Some are helping AI platforms discover and cite your content. Others are creating activity you probably don’t want influencing your marketing decisions.

The job now is to understand the difference.

Our latest blog explains how to spot suspicious traffic in GA4, why GA4 can’t give you the full picture on bot activity, and how to keep bad data from changing the way you evaluate performance.

Read it here: https://ignitevisibility.com/bot-traffic/?utm_source=facebook&utm_medium=orgsocial&utm_campaign=2026-08-social-ignite&utm_content=ga4bots

✈️ We're heading to FLDC as a STAR Sponsor!The Ignite Visibility team will be there connecting with franchise leaders an...
08/25/2026

✈️ We're heading to FLDC as a STAR Sponsor!

The Ignite Visibility team will be there connecting with franchise leaders and talking about what's happening across local marketing, AI, search, paid media, and everything in between.

If you'll be at FLDC too, come find us at table 44. We'd love to hear what your brand is working on and what you're seeing across your locations. See you there! 👋

Register here: https://www.franchisedevelopmentconference.com/

💬 Social media is becoming a bigger part of how people search for brands, recommendations, answers, and advice.That mean...
08/24/2026

💬 Social media is becoming a bigger part of how people search for brands, recommendations, answers, and advice.

That means social content needs to be easy to find, not just engaging when it happens to land in someone's feed.

Our Social Media Manager, Chanel Lapointe Allard, explains how social SEO works, why search intent changes from platform to platform, and what brands can do to improve their discoverability.

Read the full guide 👉 https://ignitevisibility.com/social-media-seo/

08/21/2026

🔥3 digital marketing stories worth watching this week:

🔎 Google rolls out its August 2026 spam update:
The update applies globally and across all languages. You may see some ranking or traffic volatility, so keep an eye on performance before making any major changes.

📉 Reddit citations in ChatGPT Search dropped more than 86%:
Reddit has been one of ChatGPT’s most-cited sources, but that changed dramatically in just four days. Another reminder not to build your entire AI visibility strategy around one platform.

📍 Business websites are Gemini’s most-cited source for local AI search:
Your Google Business Profile, reviews, and social presence matter, but your website still plays a major role in local AI visibility. Make sure it clearly communicates who you are, what you do, and where you serve.

We covered this and more in our full weekly news recap.

Watch it here 👉 https://www.youtube.com/watch?v=zK8KULfsajU&utm_source=facebook&utm_medium=orgsocial&utm_campaign=2026-08-social-ignite&utm_content=fridayweeklynews

Read it here 👉 https://ignitevisibility.com/digital-marketing-news/?utm_source=facebook&utm_medium=orgsocial&utm_campaign=2026-08-social-ignite&utm_content=fridayweeklynews

We're excited to share that Ignite Visibility has earned a spot on the 2026 Inc. 5000 list of the fastest-growing privat...
08/20/2026

We're excited to share that Ignite Visibility has earned a spot on the 2026 Inc. 5000 list of the fastest-growing private companies in America 🎉

This recognition is a testament to the dedication, creativity, and innovation of our incredible team. From the strategies we build to the results we deliver for our clients, every milestone is made possible by the people behind Ignite Visibility.

As the digital landscape continues to evolve, we remain committed to helping brands adapt, grown, and succeed in an ever-changing industry.

Thank you to our employees, clients, and partners who continue to be part of our journey. We're honored to be recognized alongside this year's Inc. 5000 honorees and excited for what's ahead.

Here's to continuing to ignite growth 🔥

https://www.prweb.com/releases/ignite-visibility-named-to-the-inc-5000-list-of-fastest-growing-private-companies-in-america-for-the-7th-time-302854904.html?utm_source=facebook&utm_medium=orgsocial&utm_campaign=2026-08-social-ignite&utm_content=inc1000

✈️ Last week, our team headed to San Antonio for The Collective by the CORE GROUP.We spent the event connecting with fra...
08/19/2026

✈️ Last week, our team headed to San Antonio for The Collective by the CORE GROUP.

We spent the event connecting with franchise leaders and hearing directly about what brands are navigating across their locations right now.

Some of the most useful industry conversations happen when everyone else gets in the same room and can have open conversations about what's working, what's changing, and where brands need more support.

Thanks to the CORE GROUP for having us 🙌

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