09/02/2026
Local discovery isn't a straight line anymore. It's a Verification Loop.
SOCi's 2026 Local Discovery Index is here, our third annual study of 1,000+ U.S. consumers on how they find, evaluate, and choose local businesses.
The big finding: consumers discover a business in one place, verify it in another, and decide in a third, often within minutes, across search, social, AI, and reviews.
→ AI use for local discovery jumped from 9% to 52% in a year
→ 99% read reviews before a first visit
→ 63% walked away when they couldn't find an answer online
Winning isn't about one channel. It's about staying accurate and consistent everywhere the loop touches.
📥 Download the 2026 Local Discovery Index to learn more: https://tr.ee/83gvxP