Market Ready Index

Market Ready Index Market Ready Index® provides data-powered MarCom consulting that helps businesses make strategic accountable decisions about their marketing communications.

The Market Ready Index® helps Business-to-Business, Business-to-Consumer and Non-Profit organizations understand how prepared they are to communicate with their target markets to compete in an overcrowded marketplace. Developed by communications experts and educators to measure business readiness, an MRI Score compares your business against the best practices from your industry – and against your

competition – in all channels of Communications: Branding, Marketing, Advertising, Design, Internet, Social Media, Multimedia, Public Relations, Events and Sales.

Congratulations to CEO Kevin Popovic for being recognized as a   Leader for the 5th year by the San Diego Business Journ...
07/06/2023

Congratulations to CEO Kevin Popovic for being recognized as a Leader for the 5th year by the San Diego Business Journal "to honor outstanding executives, as nominated by their peers and clients."

"Market Ready Index is designed to provide advanced   communications assessment capabilities. We are committed to levera...
03/02/2023

"Market Ready Index is designed to provide advanced communications assessment capabilities. We are committed to leveraging the latest technology, including statistical and artificial intelligence, to make this a reality. Although is not currently integrated into our product, it is on our roadmap, and we are working towards its implementation in the very near future. Follow MRI® for updates as we strive to continuously improve our offerings and bring our clients the most cutting-edge solutions to optimizing performance." - Kevin Popovic, Founder / CEO

"Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims are our bread and butter.”

MRI® rescored the Adweek Top 10   LVII Ads using its scientific process resulting in a data-driven Top 10. Read the post...
02/22/2023

MRI® rescored the Adweek Top 10 LVII Ads using its scientific process resulting in a data-driven Top 10. Read the post to see how they compare.

MRI® Rescores AdWeek’s Top 10 Super Bowl LVII Ads Market Ready Index® score predicts performance, ROI, and areas for improvement. Super Bowl ads have evolved from one-off spots to integrated marketing campaigns that live on

Dunkin' presented a good     for the  , but it could have been better. Learn how Market Ready Index scored the spot, and...
02/14/2023

Dunkin' presented a good for the , but it could have been better. Learn how Market Ready Index scored the spot, and what our analysts saw.

MRI® Scores Super Bowl LVII Ads: Dunkin’ Drive-Thru with Ben Sender Analytics score indicates performance, areas for improvement. During Super Bowl LVII, Dunkin’ invested millions of dollars of its media budget to air a television

Every   is trying to create a transaction using some form of   – and most only measure half of what’s important.
01/27/2023

Every is trying to create a transaction using some form of – and most only measure half of what’s important.

Understanding Sender AnalyticsEvery business is trying to create a transaction using some form of communication – and most only measure half of what’s import...

12/14/2022

Working on your 2023 strategies? Here's a look at what to think about when planning for the coming year.

Thankful for San Diego Startup Week networking as we meet new investors.
09/13/2022

Thankful for San Diego Startup Week networking as we meet new investors.

MRI®   Kevin Popović has again been selected as a nominee for the 2022   recognizing outstanding   executives by the San...
07/06/2022

MRI® Kevin Popović has again been selected as a nominee for the 2022 recognizing outstanding executives by the San Diego Business Journal.

Market Ready Index® is powered by Able Software, a   technology platform that helps   people build business  . Learn mor...
02/10/2022

Market Ready Index® is powered by Able Software, a technology platform that helps people build business . Learn more here: https://ablesoftware.io/

Address

8910 University Center Lane
San Diego, CA
92122

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18583536627

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