Market Ready Index

07/06/2023

Congratulations to CEO Kevin Popovic for being recognized as a Leader for the 5th year by the San Diego Business Journal "to honor outstanding executives, as nominated by their peers and clients."

03/02/2023

"Market Ready Index is designed to provide advanced communications assessment capabilities. We are committed to leveraging the latest technology, including statistical and artificial intelligence, to make this a reality. Although is not currently integrated into our product, it is on our roadmap, and we are working towards its implementation in the very near future. Follow MRI® for updates as we strive to continuously improve our offerings and bring our clients the most cutting-edge solutions to optimizing performance." - Kevin Popovic, Founder / CEO

"Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims are our bread and butter.”

02/27/2023

Market Ready Index® rescored the Adweek Top 10 to predict performance, , and areas for improvement. Get scores and analysis here: https://marketreadyindex.io/mri-rescores-adweeks-top-10-super-bowl-lvii-ads/

02/22/2023

MRI® rescored the Adweek Top 10 LVII Ads using its scientific process resulting in a data-driven Top 10. Read the post to see how they compare.

MRI® Rescores AdWeek’s Top 10 Super Bowl LVII Ads Market Ready Index® score predicts performance, ROI, and areas for improvement. Super Bowl ads have evolved from one-off spots to integrated marketing campaigns that live on

02/14/2023

Dunkin' presented a good for the , but it could have been better. Learn how Market Ready Index scored the spot, and what our analysts saw.

MRI® Scores Super Bowl LVII Ads: Dunkin’ Drive-Thru with Ben Sender Analytics score indicates performance, areas for improvement. During Super Bowl LVII, Dunkin’ invested millions of dollars of its media budget to air a television

01/27/2023

Every is trying to create a transaction using some form of – and most only measure half of what’s important.

Understanding Sender AnalyticsEvery business is trying to create a transaction using some form of communication – and most only measure half of what’s import...

12/14/2022

Working on your 2023 strategies? Here's a look at what to think about when planning for the coming year.

09/13/2022

Thankful for San Diego Startup Week networking as we meet new investors.

07/06/2022

MRI® Kevin Popović has again been selected as a nominee for the 2022 recognizing outstanding executives by the San Diego Business Journal.

02/10/2022

Market Ready Index® is powered by Able Software, a technology platform that helps people build business . Learn more here: https://ablesoftware.io/

02/09/2022

All dressed up and ready to Market Ready Index. Schedule yours here: https://lnkd.in/gsGZ6Pkw