06/05/2026
A client shared this with us and we had to pass it along.
New York passed a new law. Starting June 9, 2026, any marketing creative that shows an AI-generated person needs a disclosure.
Here's where to start:
1. Look through your current creative for AI-generated models or spokespersons
2. Add a disclosure to any creatives going to New York audiences
3. If you are unsure, ask your vendors if AI was used
We hope this helps.