07/29/2026
If you run a business in San Antonio, you've probably done this: tried a marketing idea a few times, saw nothing happen, and decided it doesn't work.
Here's the thing though. A few tries was never a real test. It's a coin flip, not data.
The rule I keep coming back to: pick one action and do it 100 times before you judge it. (That one's from Alex Hormozi, the Rule of 100.)
Around here that looks like 100 review asks, 100 follow-ups on leads that went cold, or 100 posts on one channel. Reps, not a week of dabbling.
Do the volume and the answer finally shows up. Most of us quit right before it does.
Save this for the next time you're ready to give up on something. Then tell me the one thing you quit too early.