05/24/2022
With many brands still struggling with production and supply chain issues due to the pandemic, digital fashion could also allow them to deliver more new ideas and exciting launches to their fan base much more quickly and easily than when relying on the production of garments.
The key to digital fashion, as with all new technology, is to create an integrated approach across all platforms, creating a consistent customer experience across both digital and physical touchpoints.
Learn more about these new trends in the following article
➡ https://bit.ly/3sYMfG7
Would you purchase a digital dress? That is the question that Roksanda, in collaboration with Clearpay, asked during London Fashion Week, with their launch of a number of NFTs (non-fungible tokens).