Webtek Marketing

Webtek Marketing Webtek Marketing is a digital intelligence agency focused on AI search, SEO, and brand visibility. He holds a bachelors degree in Marketing.

We help companies get discovered, cited, and chosen across search engines, AI platforms, and emerging discovery channels. Webtek Interactive was founded by Justin Crawmer in 2008 and later joined Scott Miscall. Together, the founding partners have over 18 years experience on the web, working in the trenches of SEO and digital marketing since SEO’s early days. Justin spent the first 6 years of his

career working in Marketing departments for large corporations, managing the Search Engine Marketing channels for CHG Healthcare and later Skullcandy. In his time at both of these companies, his efforts lead Search to the best-performing online channel, in terms of traffic, lead generation, or revenue. Recommendations for Justin can be found on his linkedin profile at: http://www.linkedin.com/in/justincrawmer

Scott has been doing SEO since a time before any SEO industry existed. Through the years, his efforts have lead to #1 and first page rankings for some of the most competitive search phrases in the industry.

Being visible in AI search isn’t enough. Your brand needs to be discoverable in the right context.Our latest post explor...
08/26/2026

Being visible in AI search isn’t enough. Your brand needs to be discoverable in the right context.

Our latest post explores how AI systems surface and recommend brands ...and why brand discovery is becoming a critical part of modern search strategy.

Learn more about how Webtek approaches AI brand discovery:

Brand discovery used to be easier to map.

As search evolves, visibility increasingly depends on whether Google and AI systems understand who your brand is, what y...
08/18/2026

As search evolves, visibility increasingly depends on whether Google and AI systems understand who your brand is, what you do, and which topics you should be associated with.

Our latest post explores how building stronger entity signals can improve authority, discoverability, and visibility across both organic and AI search.

For years, link building sat at the center of search engine optimization.

The best SEOs were never just optimizers. They were engineers, hackers, testers, and problem-solvers.Our latest post loo...
08/18/2026

The best SEOs were never just optimizers. They were engineers, hackers, testers, and problem-solvers.

Our latest post looks at the technical mindset behind great SEO ...and why understanding systems, links, crawling, ranking signals, and conversion still matters in the age of AI search.

For years, search engine optimization was framed as a tactical discipline.

AI visibility isn’t just about rankings anymore, it’s about being cited, referenced, and recognized as a trusted source....
08/18/2026

AI visibility isn’t just about rankings anymore, it’s about being cited, referenced, and recognized as a trusted source.

Our Citation Building Service is designed to strengthen the signals that help brands surface across AI search, LLMs, and traditional organic search.

Learn more about Webtek’s approach to building stronger citation authority..

For years, search authority was often treated like something built primarily on your own website.

Want to understand how Discovery Retrieval Pages (DRPs) are built to perform across both traditional search and AI-drive...
08/18/2026

Want to understand how Discovery Retrieval Pages (DRPs) are built to perform across both traditional search and AI-driven discovery?

We break down the DRP concept, methodology, structure, and strategy, and how these pages help connect brands with the topics, services, and questions they want to be discovered for.

Learn more about Discovery Retrieval Pages and how Webtek is approaching the next generation of search visibility..

Learn what Discovery Retrieval Pages are, why they matter for organic and AI visibility, and how brands can use DRPs to rank, surface, and convert.

Search has always evolved. What feels different now is not just the pace of change, but the way visibility itself is bei...
07/20/2026

Search has always evolved. What feels different now is not just the pace of change, but the way visibility itself is being redefined.

12/08/2025

AI is rapidly changing SEO and PPC. It's hard to predict even next month, let alone 5 years from now! Focus on experience, expertise, authority, and trust. Big changes are coming with Shopify and ChatGPT integration. Get ready for monetization!

12/01/2025

ChatGPT helps with marketing strategy, SEO tips, keyword research, and content creation. Google Ultra (an AI studio) integrates with Gmail. AI lets you bring your vision to life faster without hiring tons of people. Create logos, graphics, and copy easily!

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222 S Main Street 5th Floor
Salt Lake City, UT
84101

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+18018771007

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