06/12/2026
Every order looks simple until it comes time to choose where to fulfill it from.
Do you send it from a nearby store?
From the warehouse?
Or split it?
That one choice affects delivery time, cost, and how stretched your store teams get that day.
Many retailers still rely on static rules like “ship from the closest store”.
In reality, distance isn’t everything. Staff capacity, store traffic and inventory health all influence what’s best, and that’s where traditional routing falls short.
That’s where Omnichannel Order Routing comes in.
It reads business logic the way your team does, weighing fulfillment capacity, shipping cost, stock levels, promises made to the customer and picks the location that makes the most sense right now.
If you’re working through this challenge, we put together a short guide that walks through how teams are doing it today.
Download the mini guide: https://na2.hubs.ly/H05M2hk0