Gatemaster Technology

Gatemaster Technology Gatemaster has spent over two decades creating innovative software products that increase revenue, maximize operations and enhance the guest experience.

No matter the size of your attraction, we have something to fit your needs.

Tiffany and Maria will be attending the IAAPA Meetup at Niagara Falls next week, and one topic they’re looking forward t...
06/02/2026

Tiffany and Maria will be attending the IAAPA Meetup at Niagara Falls next week, and one topic they’re looking forward to discussing with operators is this:

Why more attractions are starting to evaluate their operations now instead of waiting until 2027.

As guest expectations continue to rise, many operators are realizing that disconnected systems, limited visibility, and operational friction become much harder to manage during busy periods.

The attractions preparing early are giving themselves more time to identify challenges, improve workflows, and create smoother guest experiences before future growth adds even more pressure.

If you’ll be attending the IAAPA Meetup at Niagara Falls, Tiffany and Maria would love to connect and continue the conversation.

Let us know in the comments if you’re attending as well!

As the industry looks ahead to IAAPA Expo in Hong Kong next week, one thing is becoming increasingly clear:Attractions e...
06/02/2026

As the industry looks ahead to IAAPA Expo in Hong Kong next week, one thing is becoming increasingly clear:

Attractions everywhere are under pressure to operate smarter, faster, and with more visibility than ever before.

And many are realizing that disconnected systems make those challenges even harder to manage.

The attractions preparing for 2027 are not just thinking about growth.
They’re evaluating whether their operations can scale smoothly under pressure.

That’s one of the biggest conversations we expect to have at IAAPA Expo in Hong Kong.

If you’ll be attending, Sondra Shannon would love to connect and talk about what future-ready operations could look like for your attraction.

Schedule an in-person meeting with her: https://hubs.li/Q04jNx880

Over the last several months on Live With Sondra, one theme keeps surfacing from attraction leaders across the industry:...
06/02/2026

Over the last several months on Live With Sondra, one theme keeps surfacing from attraction leaders across the industry:

The guest experience is usually a reflection of what’s happening behind the scenes.

From operational visibility and team communication to ticketing, reporting, training, and guest flow, operators are all pointing to the same reality:

Busy days don’t create operational problems.
They expose the ones already there.

The attractions preparing for 2027 aren’t waiting for peak season problems to force change.

They’re evaluating where friction exists now.

If you’d like to talk through your current operation, future goals, or where friction may be slowing things down behind the scenes, let’s connect.

Schedule a conversation: https://hubs.li/Q04jLMfv0

Most operational problems don’t start on busy days.Busy days just make them impossible to ignore.A long entry line usual...
06/01/2026

Most operational problems don’t start on busy days.
Busy days just make them impossible to ignore.

A long entry line usually starts long before the guest reaches the gate.

The main issues are:
- Disconnected systems.
- Slow reporting.
- Manual workarounds.
- Teams switching between platforms instead of focusing on the guest experience.

And during peak attendance, even small inefficiencies can create bigger operational pressure.

The attractions preparing for 2027 are already evaluating where friction may be slowing down operations behind the scenes.

Because smoother guest experiences are built through stronger, more connected operations.

If you want to talk through your current operation and where friction may be showing up, let’s connect: https://meetings.hubspot.com/tiffany205/meet-with-an-expert-marketing

06/01/2026

Busy days don’t create operational problems.
They expose the ones already there.

Sondra Shannon and Jake Shannon are at the Florida Attractions Association event today, and one thing we keep hearing in conversations with operators is this:

As attendance grows, disconnected operations become harder to ignore.

Longer lines.
Slower reporting.
More staff workarounds.
Less visibility during peak pressure.

The attractions preparing for 2027 are already thinking differently about operational clarity, guest flow, and scalability.

If you’re attending FAA today, Sondra and Jake would love to connect and talk through what operators are seeing across the industry right now.

The Florida Attractions Annual Conference is almost here, and we’re looking forward to a few days of learning, connectio...
05/28/2026

The Florida Attractions Annual Conference is almost here, and we’re looking forward to a few days of learning, connection, and great conversations in Tampa.

Sondra Shannon and Jake Shannon will be there representing Gatemaster, and we’re excited to also be part of the event as a sponsor.

These events are always a great reminder of how much the industry grows when professionals come together to share ideas, challenges, and experiences. We’re especially looking forward to conversations around operations, guest experience, and ways attractions can continue elevating the experiences they deliver.

If you’ll be attending as well, be sure to connect with Sondra and Jake while you’re there 👋

🔗 You can also schedule an in-person meeting here:
https://hubs.li/Q04jhm8s0

05/28/2026

Going live in 1 hour 👀

Today on Live With Sondra, Ryan Minton joins Sondra Shannon to talk about something every attraction feels during peak season:

How do you keep service and culture strong when the pressure is high?

This conversation is all about leadership, frontline teams, and creating a guest experience people actually remember.

Still time to join us 👇
https://hubs.li/Q04jdx_Q0

56% of guests say overcrowding is a major disappointment.76% will pay more for shorter waits and better experiences.90% ...
05/27/2026

56% of guests say overcrowding is a major disappointment.
76% will pay more for shorter waits and better experiences.
90% want self-service options that make the day easier.
(Source: IAAPA + Roller Surveys)

Busy days are supposed to drive revenue.

But for many attractions, they expose the operational cracks.

When booking, entry, waivers, food service, and reporting don’t stay connected, your team spends peak hours chasing answers instead of serving guests.

Operational clarity isn’t just about efficiency anymore. It directly impacts guest satisfaction, team confidence, and revenue performance.

If you want a practical outside look at where clarity may be breaking down, let’s talk through your current operation: https://hubs.li/Q04j6LPV0

A lot of attractions focus on the guest experience.But the best guest experiences usually start behind the scenes with t...
05/26/2026

A lot of attractions focus on the guest experience.

But the best guest experiences usually start behind the scenes with the team.

This week on Live With Sondra, Ryan Minton joins Sondra Shannon to talk about leadership, culture, and what it really takes to keep service alive during high-pressure, high-volume days.

From frontline morale to employee retention, this conversation is all about building teams that guests remember for the right reasons.

Great service doesn’t happen by accident.
It’s built through leadership.

Save your spot 👇
https://hubs.li/Q04hSLhm0

Many attractions are focused on getting through the current season right now.But the strongest operators are also thinki...
05/26/2026

Many attractions are focused on getting through the current season right now.

But the strongest operators are also thinking ahead:
“What are we learning now that should shape 2027?”

Operational friction rarely appears overnight.

It builds over time through disconnected workflows, manual workarounds, and systems that no longer fully support the experience teams are trying to create.

The parks that start planning early are often the ones best prepared for the future.

What operational lesson do you think attractions are learning this season? Comment below!

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