06/11/2026
There are 20 med spas in one neighborhood. Same services. Same 5 stars.
So how does a patient choose one?
Rob Pickell, CEO of Growth99, went on the American Med Spa Association's Medical Spa Insider podcast to talk about exactly that, and why the answer has nothing to do with running more ads.
He also made a point about AI that genuinely reframed things: when AI levels the production quality playing field, authenticity becomes the differentiator. The practices winning on social right now are going more personal, not more polished.
52 minutes. Worth it. 🎧
https://www.youtube.com/watch?v=usMvL5OAY9s