Resmark Systems

Resmark Systems Online Booking Software and Website Creators for Tours, Activities & Experiences

10/16/2026

How to Pick a Software Company You Won't Regret...

Are they responsive? Do they actually listen to your feedback? Or are you just a number in a queue? 🤔

That "feel good" side isn't fluff. Devin explains how a company's culture bleeds directly into how the software improves over time, and why the human element matters more than ever in the age of AI.

(from Episode 29 of the Tour Operator Growth Podcast: how to choose booking software that fits how you actually operate) 🎧

https://www.resmarkweb.com/podcast/how-to-choose-booking-software

2 weeks until Fill More Tours! 🗓More guests are asking ChatGPT and Google's AI where to book their next tour. Is your bu...
10/16/2026

2 weeks until Fill More Tours! 🗓

More guests are asking ChatGPT and Google's AI where to book their next tour. Is your business showing up in the answer?

On Thursday, October 29, Brandon Lake (owner of Western River Expeditions and Moab Adventure Center), Greg Rosenhan, Tana Lancaster, and I will show tour operators what our team is doing right now to:

✅ Get websites found in Google and AI search
✅ Turn more visitors into bookings
✅ Make paid ads earn their keep

It's the same playbook behind Moab Adventure Center being up 27% in online sales this year.

Free, live, and one hour, built for operators planning their 2027 season.

⏰ 1:00 PM ET / 11:00 AM MT
👉 Save your spot: https://www.resmarkweb.com/fill-more-tours

10/14/2026

Why do millennials exit the family business sooner? Pat Tabor's answer to baby boomers cracks us up: "Who raised them? You did. You raised them to have more options." 😅

They watched their parents make almost unreasonable sacrifices and decided they want something different. And Pat says that's perfectly healthy. Some are even building fast and cashing out big: he saw one family double the business in eight years and sell for easily twice what their parents would have gotten.

From Episode 27 of the Tour Operator Growth Podcast with Pat Tabor of Swan Mountain Consulting Group. 🎧

10/13/2026

Traffic going down? That might actually be a good sign. 🤔

A few years ago, more traffic meant your SEO was working. Heading into 2027, that's not the whole story anymore.

Many tour operators are seeing fewer visitors, but better visibility and more revenue, because the people who do land on the site are converting at a higher rate.

So when you look at your SEO reports next year, don't just check traffic. Look at visibility too, like how often you're showing up in AI answers.

This is #2 of 7 things tour operators should stop doing in 2027. Watch the full episode: https://www.resmarkweb.com/podcast/tour-operator-marketing-2027

🎉 New episode of the Tour Operator Growth Podcast is live.2027 is almost here, and the marketing playbook that worked fo...
10/13/2026

🎉 New episode of the Tour Operator Growth Podcast is live.

2027 is almost here, and the marketing playbook that worked for tour operators in 2024 and 2025 is starting to break.

In Episode 33, Nikki goes solo to break down 7 things tour and activity operators should stop doing in 2027:

- Building SEO around getting the click
- Calling traffic growth SEO growth
- Writing your website for humans only
- Building Google Ads accounts around keyword control
- Hyper-targeting on Meta and hunting for the one winning ad
- Believing what Facebook and Google say they made you
- Making the company account the center of your organic social

For each one, she explains what changed and what to do instead, from getting recommended by AI to letting your guides and guests become your best distribution. 🔥

The big takeaway: stop chasing proxies and start measuring what actually pays.

Planning for next season? Join us for a free, live webinar for tour and activity operators.Fill More Tours Next SeasonTh...
10/09/2026

Planning for next season? Join us for a free, live webinar for tour and activity operators.

Fill More Tours Next Season
Thursday, October 29 | 1 PM ET / 11 AM MT

Brandon Lake (part-owner of Western River Expeditions and Moab Adventure Center) and our team will walk through what's working right now at our own tour companies and on our clients' sites:

• Getting found in Google and in AI search like ChatGPT
• Turning more of the visitors you already get into bookings
• Making paid ads pay for themselves

One example we'll break down: Moab Adventure Center's online sales are up 27% so far in 2026, on slightly fewer website visitors. We'll show you the changes behind that number.

One hour, with live Q&A. Can't make it live? Register anyway and we'll send you the replay.

Save your seat: https://www.resmarkweb.com/fill-more-tours

Sketched on a napkin in Cantwell in 2006. Running tours near Denali since 2007. Now live with a new website. 🥹Congrats t...
10/06/2026

Sketched on a napkin in Cantwell in 2006. Running tours near Denali since 2007. Now live with a new website. 🥹

Congrats to the Denali Park Adventures crew 🎉 on the launch of ExperienceDenali.com: their tours, their trusted local partners, and trip-planning guides, all in one place.

https://www.experiencedenali.com

You worked hard for the traffic you already have. Most tour operator sites turn 1 to 3% of it into bookings. 🗓️The Conve...
10/06/2026

You worked hard for the traffic you already have. Most tour operator sites turn 1 to 3% of it into bookings. 🗓️

The Conversion Engine is our newest service, built for exactly that gap. You get a specialist whose full-time job is your conversion rate. Not a one-time audit at launch. And not just SEO work... 😱

Ongoing conversion rate: split testing your tour pages, your booking flow, your headlines, and the trust signals guests look for before they commit. Every test runs until it reaches statistical significance, so we are calling real winners, not hunches.

Want to know what your site is leaving on the table? https://www.resmarkweb.com/pricing

Planning for 2027 already? Join us on October 29 for our biggest webinar of the year.Fill More Tours Next Season is a fr...
10/01/2026

Planning for 2027 already? Join us on October 29 for our biggest webinar of the year.

Fill More Tours Next Season is a free, live, one-hour session just for tour and activity operators. Brandon Lake (owner of Western River Expeditions and Moab Adventure Center), Greg Rosenhan, Tana Lancaster, and I will walk through the three things our team does for operators every day:

🔎 Websites and SEO built to get found in Google and AI search
📈 Conversion work that turns more visitors into bookings
💰 Paid ads that make every dollar earn its keep

We run the same playbook on Brandon's own business. Moab Adventure Center is up 27% in online sales this year, and we'll show you exactly what we did.

🗓 Thursday, October 29
⏰ 1:00 PM ET / 11:00 AM MT

Save your spot: https://www.resmarkweb.com/fill-more-tours

09/30/2026

Ever wonder what happens to the feedback you give your booking software company? 💡

Devin pulls back the curtain on product management: feedback from operators, developers, and stakeholders all funnels into one hard question. What helps people the most, what's the quickest win, what's the big overall win?

This is exactly why choosing a software company that listens matters so much.

(from Episode 29 of the Tour Operator Growth Podcast: how to choose booking software that fits how you actually operate) 🎧

https://www.resmarkweb.com/podcast/how-to-choose-booking-software

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