Resmark Systems

06/04/2026

New website launch for Jackson Hole Anglers! 🎣

We’re excited to unveil the brand-new website for Jackson Hole Anglers, designed to reflect the authentic, personalized experience that makes their guided fly fishing trips unforgettable.

As an ongoing website, SEO, and AI optimization client, we’ve been working closely with their team to create a site that not only looks great, but also helps more travelers discover Jackson Hole Anglers across Google, ChatGPT, Perplexity, and the evolving ways people search for adventures online.

From the Snake River to the Green River, their guides know these waters inside and out, adapting each day to conditions so every trip feels unique and rewarding.

The new site makes it easier to:

• Explore guided fly fishing trips
• Learn about Wyoming’s iconic rivers
• Plan your next adventure
• Connect with experienced local guides

Take a look and start planning your next cast 👇
www.jacksonholeanglers.com

06/03/2026

Hey everyone! Josh is hosting a workshop today, and if you're able to attend, I highly recommend it. There will be a ton of value packed into the session, and it's a great opportunity to learn practical strategies you can apply right away. Hope to see you there!

Every tourism business that's built a calendar that fills itself — without leaning on the OTAs or burning cash on ads — runs the same five systems. Not ten. Not a clever funnel. Five, running together.

I figured them out over 15 years running my own tour business, and I've installed them in 250+ operators since. I call it The Booking Machine.

Tomorrow I'm running a live workshop to walk through all five — what they are, the order to build them in, and where most operators are quietly leaking bookings without realising.

This isn't a 90-minute pitch in disguise. It's the actual methodology, in one sitting. Your ticket is $4 — just enough that the people who grab one actually show up.

Grab your $4 ticket → https://link.fastpaydirect.com/payment-link/6a152e4e3f4eb69bef72fefe

When it's on — Thursday morning in Australia, Wednesday evening/afternoon in the US:

• US Pacific — Wed 3 June, 4:30 PM
• US Central — Wed 3 June, 6:30 PM
• US Eastern — Wed 3 June, 7:30 PM
• AEST (Brisbane / Sydney / Melbourne) — Thu 4 June, 9:30 AM
• Perth — Thu 4 June, 7:30 AM

Live on Zoom. The Zoom link lands in your inbox the second you grab a ticket.

If you're already a client — check your inbox, your access has been emailed to you. If you're not a client yet, the $4 ticket is your way in.

Josh

06/02/2026

📩 One email.📩 One email. 10 reservations.

In Episode 19, Dan Oberlatz of Alaska Alpine Adventures shared just how powerful email marketing still is for tour operators.

He sent a single email to his Expedition Club (past guests and website signups) with a simple message: "Book this week to lock in 2026 pricing before prices go up Friday."

The result? 10 bookings, almost instantly. And that was before sending it to his full list of 12,000+ subscribers.

The takeaway for tour operators: your email list is one of the most valuable assets your business has. A clear offer, a real deadline, and a warm audience can outperform almost any other channel.

🎧 Listen to the full episode: https://www.resmarkweb.com/podcast/building-an-adventure-tour-company

06/02/2026

🎙️ Episode 19 is LIVE!

What does it take to build an adventure tour company guests come back to for 20 years straight?

In this week's episode, I sit down with Dan Oberlatz, founder of Alaska Alpine Adventures, who's spent 28 years guiding travelers into the wildest corners of Alaska, and built one of the state's most respected wilderness outfitters along the way.

From a single guest and a Backpacker Magazine ad to 400+ guests a year, Dan shares the real story behind growing a transformational travel business, including:

✈️ Why setting expectations is everything in adventure travel
🏔️ How to attract (and filter for) the right-fit guest
💌 Why email marketing still works when you do it intentionally
⭐ The power of unsolicited reviews and word-of-mouth
🔁 How emotional connection drives 20% repeat bookings (some guests are on trip #25!)

If you run a tour business and want to build experiences guests remember for the rest of their lives, this one's a must-listen.

🎧 Listen now: https://www.resmarkweb.com/podcast/building-an-adventure-tour-company

06/01/2026

A lot of tour operators put pressure on getting repeat bookings.

But depending on your location, that’s not always realistic. 💯

In this clip from Episode 15 of the Tour Operator Growth Podcast, Stephanie from Sunny Cove Kayaking shares how she thinks about it.

For destinations like Alaska, people may only come once. Maybe twice.

So instead of trying to force repeat business, she focuses on staying top of mind. 🧠

That way, when someone does come back—or when their friends are planning a trip—you’re the one they remember.

It’s a simple shift, but it changes how you approach your marketing.

🎧 Full episode: Episode 15 of the Tour Operator Growth Podcast

05/29/2026

🎉 1,000 downloads! We're so excited. When we started the Tour Operator Growth Podcast, we just hoped a few people would find it useful. To everyone who's hit play, shared an episode, or sent us feedback - thank you. And to our incredible guests who've shared their wisdom: this show doesn't exist without you. Here's to the next 2,000. 🚀

👉 Check out the podcast now: https://www.resmarkweb.com/podcast

05/28/2026

Two weeks from today. 👏

We talk about AI for tour operators a lot around here. This time we're bringing in founder Kelsey Tonner, a coach who's spent two decades helping tour operators figure out what actually works in their businesses. Different seat from ours, same audience: operators trying to make sense of AI without the hype. 🤖

Thursday, June 11 · 11:00 AM MT. Free, 60 minutes, live.

What you'll walk away with:

→ The one change that fixes three of the most common AI frustrations
→ An honest take on privacy: what to put in versus leave out, and how to protect your business and your guests
→ A clear next step that fits your business and the time you actually have

Save your seat: https://www.resmarkweb.com/ai-for-tour-operators

05/27/2026

Most people don’t book because they still have unanswered questions. 🤨

In our April webinar, Brandon broke it down into three main things that are going through someone’s mind before they book. Can I actually do this? Is this right for my group? And is it worth the price?

If your website is not clearly answering those questions, people hesitate, and hesitation usually means they leave. ✌️

What stood out here is how specific you have to be. Not just generic reviews, but reviews people can see themselves in. Someone saying they are a beginner at 59 and still had a great experience is a lot more powerful than a vague five star review.

The same goes for everything else on the page. Your guides, what is included, what makes your experience different. All of that builds confidence and helps someone feel ready to book. 🗓️

When you remove those questions, you remove the friction that stops people from moving forward.

05/26/2026

Most tour operators think growth comes from getting more traffic. 🖱️

But sometimes the fastest way to grow revenue is simply converting more of the traffic you already have. 💰

In this clip from Episode 18 of the Tour Operator Growth Podcast, Brandon breaks down why even a tiny improvement in conversion rate can completely change profitability.

One more booking out of every hundred visitors may not sound like much… until you realize that could double your conversion rate.

Small checkout improvements compound fast.

05/26/2026

A potential guest was ready to book. 🗓️

Then the checkout process frustrated them enough to leave and book with someone else instead.

That happens more often than most tour operators realize.

In Episode 18 of the Tour Operator Growth Podcast, we break down the checkout flow mistakes quietly costing operators bookings every single day. 🤑

We talk about:

- The friction points causing guests to abandon checkout
- Why mobile booking experience matters more than ever
- How tiny UX improvements compound into major revenue gains
- Where upsells actually belong in the booking flow
- Why post-booking silence increases cancellations and uncertainty
- How phone calls, chat, and email still help close high-ticket tours

One of the biggest takeaways from this episode: Less traffic doesn’t always mean less revenue.

If your booking flow converts better, even a small increase in conversion rate can dramatically impact revenue and profitability. 🤏

Listen here:
https://www.resmarkweb.com/podcast/build-a-checkout-flow-that-actually-closes-the-sale