Data Services, Inc

08/25/2020

The IAPP (International Association of Privacy Professionals) has updated their US state law comparison.

Learn more via the link below...

This resource contains a table and map tracking US state privacy laws, and is regularly updated to reflect new state privacy legislation.

08/13/2020

Here we’ve compiled an aggregated hit-list of the best marketing data management statistics for 2020 to help you uncover industry trends in an ever-changing space.

We’ve included general marketing data management stats as well as statistics on data quality, data privacy compliance stats, figures on data breach costs and more…

This page is continually updated with new data to keep you up to date and moving at speed in the data economy!

Marketing Data Management Statistics for 2020: Keep up with the latest and best data-driven marketing and data quality stats and trends.

08/12/2020

The substantive provisions of South Africa's Protection of Personal Information Act 2013 enter into force July 1 (certain provisions relating to the oversight of the access to information will commence June 30, 2021).

The act allows for a grace period of 12 months to enable organizations to become compliant.

Given that the act has been around for a number of years, many have long completed their compliance initiatives, while others adopted a “wait-and-see” approach and now need to start their compliance projects.

South Africa finally has data protection legislation! Although the right to privacy has been enshrined as a fundamental right in the Bill of Rights since 1996, United Nations Special Rapporteur on the Right to Privacy Joseph Cannataci said in March South Africa is “about 30 years behind” in i...

08/11/2020

China’s draft Data Security Law, issued by the National People’s Congress of China on July 3, marks a shift in China’s data strategy, away from a narrow focus on security and towards a multi-pronged approach balancing security concerns and economic benefits.

The Draft Security Law is the first step in an effort to make China the Saudi Arabia of data.

A new draft regulation heralds a new era in China's data economy, one that reaps the benefits of its immense data resources.

08/06/2020

Leading trade associations and companies representing every sector of the global advertising industry have joined together to launch the Partnership for Responsible Addressable Media.

The initiative aims to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience.

The Partnership for Responsible Addressable Media is a collaborative effort of the leading advertising trade associations and companies representing every sector of the global advertising industry to advance and protect critical functionalities like customization and analytics for digital media and....

08/04/2020

As a marketer in the data economy, you’re dealing with an expansion of silos...

And, hopefully, working at a data literate enterprise full of stakeholders looking to gain value from master data for separate but equal tasks.

This article will:
1) Provide overarching definitions,
2) Make the case for MDM in Marketing,
3) Detail the benefits derived from your investment.

Marketing Master Data Management (MDM) - Why master data management is important for marketers and five key marketing MDM benefits to consider.

08/03/2020

Latin America will have the worst regional performance for ad spending overall this year, declining 10.0% collectively.

It will also have the best performance for digital ad spending growth at 5.0%.

Latin America will have the worst regional performance for ad spending overall this year, declining 10.0% collectively, although oddly, it will also have the best performance for digital ad spending growth at 5.0%.

07/29/2020

Data Democratization provides distributed access within systems enabling non-technical users to own and extract value from enterprise master data.

In the data privacy era, data democratization does not yield an ‘everyone sees everything all the time’ result, as some may define it...

Rather a result where the right people can access the right data, in some cases at the right time.

Read our full Data Democratization Strategy Guide below...

Guide to data democratization strategy - How to expand data access to non-IT users, benefit from best practices and define data democratization pros & cons.

07/24/2020

The European Data Protection Board (EDPB) has published a Frequently Asked Questions document in the aftermath of the Schrems II ruling that invalidated the EU-US Privacy Shield framework as a means for lawful data transfer.

The document covers the lack of a grace period as well as suggestions for evaluating remaining data transfer mechanisms.

The European Data Protection Board released an FAQ with guidance related to the Court of Justice of the European Union's ruling on the EU-U.S. Privacy Shield and standard contractual clauses. The document addresses a range of topics, including the lack of a grace period for the ruling to take eff...

07/23/2020

The report 'Decoding Data Dynamics' from Dentsu Aegis Network USA is a great read packed data-related consumer sentiment insights across privacy, advertising, data management and more derived from their survey of 32,000 people across 22 markets.

07/22/2020

The terms data governance and data management are often used interchangeably, but are they the same? Not quite...

Though they are closely related, there are important differences characterizing data management and data governance.

Data Governance vs Data Management: Understand the difference between data governance and data management frameworks to benefit business outcomes.