Ninja Mobi

06/24/2016

Mobile makes up 88% of all "near me" searches, with those mobile searches growing at 146% year over year.

https://www.thinkwithgoogle.com/articles/build-your-mobile-centric-search-strategy.html

When building a micro-moments marketing strategy, one place to start is with mobile-centric searches.

05/20/2013

Think there might be some opportunity here?

Mobile-content business models will bring in $40 billion this year and $65 billion by 2016, according to Juniper Research.

05/20/2013

Square keeps turning up the heat for retail merchants. No monthly or gateway fees, no trans fees for swiped cards, accounting metrics and reports for free.
Now a stand that turns the ipad into a checkout register.

Square is offering a stand for retailers that turns an iPad into a checkout device, in an attempt to create a successor to cash registers.

05/09/2013

Mobile device proliferation continues at a break-neck pace, far outpacing the ability of content providers to keep up. There's no doubt that the mobile storm is coming, with 2014 pegged as the year when mobile web access tops that from desktops

05/06/2013

Why Mobile Commerce Is Exploding

The explosive growth of mobile commerce has left many brands and retailers wondering how they can take advantage of this market.
As recently as late 2010, mobile commerce was only 3% of
e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore.
That's approximately $18.6 billion in consumer spending - and that doesn't even include travel-related purchases, which comScore counts separately. Thanks in part to a new ecosystem of retail and shopping apps, mobile-generated retail spend could rise to 15% of retail e-commerce by the end of this year.

04/30/2013

Small businesses plan to step up mobile marketing
More than 70% of small businesses say they're at least "somewhat" more likely to spend more on mobile marketing this year than they did in 2012, according to a survey by AT&T. And almost a third of the businesses surveyed said they already had a mobile-optimized website.
http://bit.ly/YbqRcr

Small Businesses Turning To Digital, Mobile - 04/30/2013

03/19/2013

HTML5 is a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser.
Many think it will save the web, rendering native platform-dependent apps obsolete.

http://www.read.bi/10aBNrh

This is a must-watch development in mobile. ;

03/09/2013

Our team though this mobile site together for the Salinas Pub Crawl tonight. I love our platform. Let me know if you need a mobile site for a business or an event.

Just another WordPress site

03/07/2013

Mobile is providing a second opportunity for retailers who were late to the party when it came to engaging customers online. But mobile allows for a more powerful connection, combined with an in-store experience, said Jared Blank, vice president of e-commerce at Tommy Hilfiger.

Speaking on a panel at the eTail West event, Blank said mobile "is a new opportunity for companies that are established like ours to rethink their teams and rethink their strategies about how they get in front of the customer. I think it is more about how can you use what we know from the digital world and bring it into the physical world, because frankly offline is still where consumers buy most of the stuff."

http://www.mobilemarketer.com/cms/news/strategy/14853.html

PALM DESERT, CA – A Tommy Hilfiger executive at eTail West said that with the proliferation of new devices and technology, retailers that have been hesitant to embrace online have another chance with mobile to combine the in-store and online experiences to get a better understanding of shoppers.

03/02/2013

Celebrity Cruises builds database via mobile calls-to-action

Mobile offers
The two mobile calls-to-action in the print ad include SMS and a QR code.

Celebrity is encouraging consumers to text the keyword OFFER to the shortcode 80565 for special offers.

SMS messaging
When users do so, the brand replies with options to proceed: text 1 for a call from the brand, text 2 for weekly deals via email and text 3 to chat live with an agent. This seems to be a form of customer service that provides easy access to representatives and brand material. Another part of the ad is the QR code. The post-scan content is not optimized for mobile, but consumers can see content, images and video if they pinch-and-zoom.

Non-optimized site
Celebrity does, however, have a mobile site. The ad in Departures is two pages. It includes multiple images and content on different excursions available from Celebrity. Consumers are also alerted to the Ready to Make an Exit? sweepstakes. This includes a seven-night vacation for two with roundtrip airfare to the port destination.

Celebrity’s ad in Departures
The trip also includes accommodations in an AquaClass stateroom, an exclusive dining experience in Blu restaurant and access to the spa concierge on the ship. American Express Publishing seems to be hosting the contest, since consumers are told to seek more information at the Food & Wine and Travel + Leisure Web sites. The publisher owns both of these magazines.

Cruising along
Celebrity is one of the only cruise lines that seems to be using mobile marketing to its advantage. In addition to these efforts, the brand also has a mobile site. Since many luxury cruise lines are attempting to draw younger consumers, mobile could be a way for them to attract affluent consumers in a cost-effective, convenient and portable medium.

Mobile applications, sites and SMS messaging could help luxury cruise lines to get in contact with consumers on their level.

Also, by building a relationship with consumers early on, they will likely grow up with a relationship to the cruise line and use it when they are older (see story).

Luxury cruise lines can w**d out non-affluent consumers through putting their calls-to-action in places that are only accessible to wealthy consumers.

For example, Departures is sent exclusively to 1,080,000 American Express Platinum and Centurian card members with an average household income of $619,000.

“Savvy brands are giving mobile users choice,” Mr. Hasen said. “Consumers, especially affluent ones, do not want to be dictated to – give them an ability to interact with your brand on their terms, not the brand’s.

“We have moved into the era of interactivity,” he said. “Ads without calls-to-action via mobile miss the opportunity that is created when the device is within reach of a consumer all day and all night.

“Consumers are looking to do something when they read a print publication and brands that do not take this into account are living in a bygone era.”