Techy Toes

09/10/2026

Every SEO agency site in St. Pete looks the same, which is exactly why the pitch cannot tell you who is doing the work and who is reselling it. This guide gives the four questions that can — including how to audit an agency's own domain in twenty minutes, and what each price tier actually buys in Tampa Bay.
https://techytoes.com/blog/hiring-seo-agency-st-petersburg/

09/10/2026

When an assistant recommends a plumber in St. Pete, it isn't ranking pages — it's picking from a very short list built on business profile data, review wording and third-party mentions. Our new post covers what feeds that shortlist, why review language beats review count, and how to test whether your business gets named today.
https://techytoes.com/blog/ai-search-local-recommendations-tampa-bay/

09/10/2026

Tampa Bay hospitality search runs on three calendars — seasonal residents, spring visitors and hurricane season — and each one changes a different ranking signal. Our new post covers why visitor searches behave nothing like resident ones, the Google Business Profile setting that quietly costs restaurants weeks of visibility after a storm, and a month-by-month calendar for when the work actually has to happen.
https://techytoes.com/blog/restaurant-seo-tampa-bay-tourist-season/

09/03/2026

Listing gone from Google Maps? Suspension, duplicate records, proximity, a shared-address filter and service-area settings all produce different symptoms, and three checks you can run in ten minutes tell you which one you actually have. The post walks the full decision tree and covers what a reinstatement appeal really needs.

https://techytoes.com/blog/business-not-showing-google-maps/

09/02/2026

Roofing, HVAC and plumbing get sold the same SEO plan. They should not be.

The difference is not the trade — it is how long the customer spends deciding. An emergency AC search is over in under two minutes, decided from the map pack on proximity and reviews. A roof replacement is a three-week evaluation where the shortlist is formed by whoever published a real cost range, a financing page and an honest comparison guide, long before anyone opens a map.

Our new article sorts the trades by urgency and shows which lever actually moves each one:

• The proximity ceiling on emergency work that no amount of profile optimisation removes
• The cost and financing pages that close a considered sale
• Why seasonal rankings have to be built three to four months before the season opens
• How to build service-area pages Google does not treat as doorway pages
• Why review recency outperforms review volume for contractors
• The reporting most contractors never get: revenue by service line, not lead count

Read it here: https://techytoes.com/blog/local-seo-home-services-contractors/

08/20/2026

08/11/2026

A Google Ads account optimising toward a badly defined conversion will reliably get worse over time.

Not because the machine learning is broken — because it's working perfectly against the wrong target. You told it what a conversion was. It went and found more of them.

We see the same three culprits over and over:

01 · Tracking counts form views rather than submissions
02 · Every call counts, regardless of length
03 · The thank-you page also fires for existing customers

Which is why the first thing we do in any account we take over is rebuild measurement — before touching a single bid.

If your account has been "underperforming" for months and nobody has checked what it's actually optimising toward, that's where to look.

https://techytoes.com/services/google-ads/

08/11/2026

Most agencies sell you three things. None of them talk to each other.

Your SEO agency doesn't know what your ads team is bidding on. Your web designer never saw either brief. So the landing page contradicts the ad copy, the blog targets terms nobody buys on — and you're paying for all three to work against each other.

We run SEO, paid media and web design as one strategy, under one roof.

84% organic traffic increase in three months — documented client result.

See how we'd approach yours → techytoes.com

📍 St. Petersburg, FL · Serving clients nationwide