Mr. Technique

09/23/2026

I'm always shocked and excited when I see these types of emails about my SEO work even though I've done it for several clients.

09/08/2026

Here's an interesting article on the Verification Loop which is how consumers find a local business. Search engine positioning, AI mentions, social media activity, customer reviews and business responses to them are all factors now. Search engine positioning is still important, but it's sharing the stage with other channels.

New data on how consumers actually find and verify local businesses across search, social, AI, and reviews. Explore SOCi's 2026 Local Discovery Index.

09/02/2026

The choices to report a review to Google vary slightly by device. If you're doing it on a desktop computer, your choices are off topic, spam, conflict of interest, profanity, bullying or harassment, discrimination or hate speech, and personal information. If you're doing it on a mobile phone, your choices are low quality information, profanity, harmful, bullying or harassment, discrimination or hate speech, personal information, and not helpful.

08/25/2026

There were 113 mrtechnique.com email impersonation attempts between 8/18/26 and 8/24/26. I set my DMARC policy to reject all emails that don't pass SPF and DKIM authentication.

08/25/2026

Google is cracking down on those using AI to generate content just for SEO purposes.

"Sites created entirely with full automation from the start have zero “trust signals” from Google, whereas sites that were manually operated early on have accumulated domain trust (trust savings) and past engagement data."

Reports indicate that Google's recent spam update focused on catching mass-generated SEO AI content.

08/10/2026

These are some great quotes from this article about SEO in the age of AI.

"The people who feel the ground shifting hardest are the ones who skipped the fundamentals the first time. The naming argument is more comfortable than admitting that."

"AI search only feels like a new sport to the people who were never really training. Everyone else kept doing the work."

My SEO was never shallow because I never skipped the fundamentals.

Two different races, almost the same training. Why arguing over GEO, AEO, or SEO is easier than admitting you skipped the fundamentals.

08/06/2026

I don’t have a wide angle lens, so I took 2 photos and combined the images using Photoshop’s AI to produce a wider image of the reception area.

07/23/2026

A client and I both flagged this review because it contained a photo with personal information in it, and Google removed it.

07/17/2026

Beware of scams like this. Google will never call you about your Google Business Profile unless you request a call from them.

07/14/2026

In the age of AI, I'm still alright at what I do. This is nice to hear from a client. I don't use AI to write SEO content; I just use my good 'ol fashioned brain.