09/08/2026
Here's an interesting article on the Verification Loop which is how consumers find a local business. Search engine positioning, AI mentions, social media activity, customer reviews and business responses to them are all factors now. Search engine positioning is still important, but it's sharing the stage with other channels.
New data on how consumers actually find and verify local businesses across search, social, AI, and reviews. Explore SOCi's 2026 Local Discovery Index.