09/02/2026
Take a minute this week and look at your Google Business Profile, specifically the list of services you offer.
A lot of us set that up once, years ago, and never went back to it. If you've stopped doing something, or started offering something new, that list might not reflect it anymore.
When someone searches for exactly what you do now and your profile doesn't mention it, they call somebody else instead. And if someone calls about something you dropped a while back, that's an awkward conversation nobody needs.
It only takes about five minutes to fix. Go through the list, remove what's outdated, add what's current. While you're there, take a look at your hours and photos too, they tend to get stale around the same time.