04/21/2025
10 Lead Gen Tips for Local Small Business Owners
1. Make Sure You’re on Google
If your business isn’t showing up when people search for services in your area, you're missing out. Set up your Google Business Profile, keep your hours updated, and upload photos of your work. Reviews help too—ask your happy customers to leave one.
2. Share What You Know
Start posting tips and insights about your work. Educate your audience. People are more likely to trust and hire the person who clearly knows their stuff and is willing to share it. Teaching builds credibility—and credibility brings leads.
3. Team Up with Other Local Businesses
Find another business that serves a similar audience and create a joint offer or giveaway. A painter teaming up with a home stager? That’s a win-win. You both get new eyes on your services, and customers love a bundled deal.
4. Don’t Forget to Follow Up
Lots of small business owners leave money on the table by not following up. If someone reached out once, check in with them again. It’s not annoying—it shows you care. A quick message or call can turn a maybe into a yes.
5. Start Collecting Emails
Offer something valuable in exchange for their email—like a discount, a free estimate, or a quick tip sheet. Then follow up with helpful info, not just sales pitches. You want to stay top of mind without being spammy.
6. Show What You Can Do
People don’t just want promises—they want proof. Post before and after photos, short videos of your process, and real reviews from real people. Show them why they should trust you.
7. Ask for Referrals the Right Way
After you’ve done a great job, don’t be afraid to ask:
“Do you know anyone else who might need this kind of work?”
Most people are happy to refer you—they just need the reminder.
8. Make It Easy to Reach You
Can someone call or message you in one click? Are your hours clear on Google and Facebook? Can they get a quick answer if they’re on your site? The easier you make it to get in touch, the more leads you’ll catch.
9. Get Out into the Community
Sometimes you’ve got to go old school. Set up at a local event or farmers market. Talk to people. Hand out cards. Let them see your face and ask questions. You never know who needs your service—or who knows someone who does.
10. Join Local Conversations Online
Hop into neighborhood Facebook groups, Nextdoor threads, or community forums. Don’t just sell, be helpful. Answer questions, give advice, and be present. People remember the businesses that show up when it matters.
