Inordinary Design Co.

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Rockaway, NJ
Inordinary Design Co.

Websites + assets that make your brand look seamless — and every client touchpoint feel elevated, professional, and unforgettable.

08/05/2026

You might be over there like “well, duh Jess!” but it’s truly taken me longer than I’m willing to admit to realize that the better I take care of myself, the more I feel motivated and creative.

Here’s how I’m taking care of myself these days: making time to eat (literally going to make a sandwich after I post this), walking with a good audiobook so I actually look forward to it, and knitting while I read or watch tv at night.

How are you taking care of yourself this summer? Let me know! Bonus points if you have a good audiobook rec!!

06/24/2026

The inside of my head is noisy enough right now 🫠😅🤷‍♀️

Have you tried the yap challenge? It’s so intriguing to me but your girl is only prioritizing FUN right now.

06/23/2026

I hate to say it but people are feeling entirely too comfortable with using AI design right now. Even worse, I have yet to be impressed by a single website or flyer designed by Claude and ChatGPT.

Thankfully, this means it’s the *perfect* time to stand out! The businesses that want to outshine their competitors will be prioritizing good design. Design that represents the values and intent behind the business. Design that instantly attracts prospective clients. When anyone can throw up a website and call it good enough, those of us who want to show up well will make sure we’re going deeper instead of wider.

I’m still trying to articulate my thoughts on this so I can record a video but an action step for those of us wondering, right now, how to stand out: white space, baby!! Use a little more than you think you need. A too-common feature of AI design I’m seeing is information overload. If it feels overwhelming to look at, chances are it’s AI.

I don’t know about you, but I need to feel calm to make a purchase or take a step forward. What about you? Tell me your thoughts!! Are you seeing this? How is it making you feel? Tell me everything.

06/19/2026

O1. This is currently a Amy | Website Copywriter stan account. I am loving Amy’s teaching style and wisdom right now.

O2. Books and coffee, say less.

O3. Lost 8 lbs so far and feeling good in my body but not so good in photos 😜 we’re getting there!

O4. My old man puppy turned 16 in April and is really struggling to walk these days, so I am soaking up adventure dog walks and snugs.

O5. Celebrated my best friend of 30 years at a craft night Indian Lake Bistro and can’t stop thinking about this salad!

O6. Loving Moves App for strength workouts lately. I’m on an 11 week streak and feeling strong AF.

What have you been up to this month?! Tell me everything!

06/05/2026

i’ve been MIA but my website still has one job.

and full transparency? it hasn’t been doing it. pretty? yes. actually moving people toward booking me? not so much. so i’m overhauling my copy — because a beautiful website that doesn’t work is just an expensive hobby.

your website has one job. not to impress people. not to show off your branding. not to be the most beautiful thing someone saw that day.

to make saying yes feel easy.

that’s it. that’s the whole thing. every font choice, every button placement, every word on that page — it either makes the yes easier or it creates friction that costs you the booking.

i’m a web designer and strategist, and friction-free client journeys are kind of my whole thing. if your site looks fine but isn’t doing anything for you, that’s the conversation i want to have.

03/22/2026

“I get most of my inquiries from Instagram…

…but people still ask for my pricing.”

The pricing is on her website.

So what’s the issue?

It’s not the design.

It’s that no one is using your website the way you think they are.

They’re not reading your site.
They’re skimming your Instagram.
They’re making quick decisions.

And when something feels even a little unclear?

Best case?
They DM you.

Worst case?
They move on.

(no question, no second chance)

So you assume your website isn’t working.
You tweak things.
You redesign.
You overthink it.

Meanwhile…
your audience was never really there to begin with.

If most people are finding you on Instagram,
but all your clarity lives on your website—

of course it’s not converting.

You don’t have a design problem.

You have a disconnect.

And until that’s fixed,
no amount of “better design” is going to save it.

If your website feels “fine” but isn’t bringing in inquiries…

it’s not random.

There’s something getting in the way.

(and yes — this is exactly what I find in audits 👀)

03/21/2026

Most people don’t come to me saying
“my website is confusing.”

They say:

→ “it just feels off”
→ “I think I need a redesign”
→ “maybe it’s the branding?”

So they tweak things.
Again. And again. And again.

New fonts.
New colors.
New layouts.

And still… no inquiries.

Because the problem isn’t how it looks.
It’s how it works.

If someone lands on your site and has to:
– figure out if it’s for them
– piece together what you do
– guess what to do next

They won’t.

They’ll leave.

That’s the stuff I look for in my audits.

Not “make it prettier.”

→ What’s unclear
→ Where people drop off
→ What’s quietly blocking conversions

If your website feels “fine” but isn’t booking…

I’ll show you what’s getting in the way.

—

okay but truly…
if this post felt a little too accurate

👉 it might be time to book the audit

03/18/2026

I used to think a website just needed to look better.

Better fonts.
Better colors.
Better layout.

That would fix it… right?

But most of the time?

The problem isn’t the design.

It’s what happens after someone lands on your site.

They’re clicking around.
Reading everything.
Trying to figure out where to start.

And if they have to figure it out…
they won’t.

It *feels* like you’re giving them options.

But really, you’re giving them work.

Your website should guide people through one clear path:
what you do → who it’s for → what to do next

That’s it.

—

If your site isn’t converting, try this first:
simplify the journey before you redesign anything.

Save this and look at your homepage like a first-time visitor 👀

—

websitetips servicebusiness

03/02/2026

I’m saying this with love:

If your business depends on you constantly clarifying, answering, and explaining in DMs… your website isn’t doing its job yet.

You’re not bad at business.
You’re just carrying too much manually.

Your website should create clarity before someone ever hits your inbox.

If it’s not? That’s what I help you fix.

The One-Job Website Audit is open.
DM me “AUDIT” or explore through the link in my bio.

Also — apparently Alani energy drinks are my entire personality right now. We contain multitudes.

01/13/2026

You’ve gotten so good at compensating for things that don’t work.

You send people to your Instagram instead of your site.
You say “I’m reworking my website right now” (even though it’s been 8 months).
You get anxious every time someone asks, “Where can I learn more about your services?”

It doesn’t feel like a big deal…
until you realize you’re constantly working around something that was supposed to work for you.

Here’s the truth:
An outdated, DIY, or disconnected website isn’t just a design problem.
It’s an energy leak.
It’s a confidence block.
It’s a missed opportunity every time someone clicks and doesn’t get it.

I promise you’re not behind—you’ve just outgrown what you built when you were still figuring things out.

✨ Website in a Week is now booking.
Let’s catch your site up to the expert you are now.
DM me “FINALLY” and I’ll send you the details.

Address

Rockaway, NJ

Website

http://inordinarydesign.com/

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