YPC Media

YPC Media YPC Media is a marketing agency that implements powerful digital tools to help your business grow📈

YPC Media is an online marketing company focused on creating successful marketing strategies for small to medium sized businesses. We know it’s important to have a powerful online presence for businesses to be successful. Partnered with Better Business Bureaus and Chambers of Commerce nationwide, YPC Media has the experience and expertise to help all types of businesses become more visible online.

From Directory Advertising, featuring our exclusive Video Display Ads, and Business Listing Management to Web Design, Video Production and even Social Media Management, we have a variety of solutions to drive traffic to your business. Let YPC Media, your full service marketing partner, take the wheel so you can get back to running your business! YPC Media originally started in the backroom of the Pavone Family’s Carpet & Flooring store in the year 2000. At the time, our CEO, Steve Pavone was a Manufacturer’s Rep in the flooring business and came upon an opportunity that would change his, and other people’s future, forever. He purchased a disk of data and decided to create “web ads” on this thing called the internet. What started as “RCityWeb.com” is now YellowPageCity.com, our core “legacy” product. Although we have never been a print directory, we wanted to be an online directory with “The look you know with the results you need”. Fast forward to today, we have evolved into YPC Media, a full blown marketing, advertising, and sales organization. As we look forward to our 7th year as one of Rochester’s Top 100 Companies, we also look forward to growing into new markets with YPC across the country. YPC Media is a full service advertising agency specializing in utilizing the Internet as a cost effective tool for our customers to conduct business online. Come advertise with us and have a whole new online experience with your very own marketing department right behind you and your business! From Directory Advertising to Business Listing Management, we have a variety of solutions to maximize your online presence. YPC Media and their Partners work together to create a more meaningful relationship between the partner and their members, clients, and customers by bringing more apparent value to all of them. YPC Media is partnered with various organizations including multiple BBBs across the United States.

👀 Meta Ads are making a comeback... and most businesses haven't noticed yet.If you've written off Facebook & Instagram a...
08/16/2026

👀 Meta Ads are making a comeback... and most businesses haven't noticed yet.

If you've written off Facebook & Instagram ads because they "don't work anymore," it might be time to take another look.

Join our upcoming webinar to learn:
✨ Why Meta Ads are performing better in 2026
🎯 What's changed with targeting and AI optimization
💰 How businesses are generating high-quality leads without wasting ad spend
📈 The strategies that are working right now

Don't get left behind while your competitors take advantage of the shift.

📍 Thursday, August 20th
🕛 12:00 PM EST
🎟️ Free to attend

08/14/2026

Have you updated your website recently?

If not, then you are hurting the chances of your business' information showing up accurately in AI overviews.

Make sure you website can show:
☑️Who you are
☑️Who you help
☑️What you do

Take five minutes today and review your website to make sure it has those key items.

08/12/2026

Everything is always changing with SEO... even what it stands for.

Search Everywhere Optimization is the new term because with AI algorthims, the entire web is being scoured for your business information.

Think:
✅Reviews
✅Website
✅Google Business Profile
✅Online Directories

Make sure you businesses' information is correct and accurate in all aspects of marketing

Your Google Business Profile is often the first impression customers have of your business.Imagine you're excited to vis...
08/07/2026

Your Google Business Profile is often the first impression customers have of your business.

Imagine you're excited to visit your favorite restaurant, only to arrive and find it's closed, even though Google listed it as open. That frustrating experience could easily lead to a negative review.

Or maybe you're interested in a local business, but when you search for it, there's no website link or enough information to learn more. Chances are, you'll move on to a competitor.

Your Google Business Profile gives potential customers a quick snapshot of your business, including your hours, website, contact information, location, and reviews. When it's incomplete or outdated, you could be losing customers before they ever reach out.

Take five minutes today to review and update your Google Business Profile. It's a simple task that can make a big difference in helping customers find (and choose!) your business.

Cold calling may be the least favorite form of lead generation, but it's also one of the most effective.Why? It allows y...
08/03/2026

Cold calling may be the least favorite form of lead generation, but it's also one of the most effective.

Why? It allows you to connect with prospects when their interest is highest. Instead of waiting for an email response, you can have a real-time conversation, answer questions immediately, build trust, and qualify leads on the spot.

That direct interaction helps eliminate delays in the sales process, identify serious prospects faster, and move potential customers more efficiently toward making a purchase.

07/31/2026

Even with all of the different AI platforms out there today, there is one thing in common they all use: data

Make sure all of your business data is accurate and up to date today, and help feed the AI algorithms the correct information about your business.

Help your business BE the answer.

With the rise of AI and no-click searches, it’s more important than ever to make sure your business stands out from the ...
07/28/2026

With the rise of AI and no-click searches, it’s more important than ever to make sure your business stands out from the competition.

AI is changing how customers discover, research, and choose businesses. If your online presence isn’t optimized to be found, understood, and trusted by AI, you could be missing out on valuable opportunities.

Don’t just show up in search. Make sure AI knows why your business is the right choice.

Imagine pouring water into a funnel full of holes💧That's what happens when your marketing strategy is missing key pieces...
07/23/2026

Imagine pouring water into a funnel full of holes💧

That's what happens when your marketing strategy is missing key pieces, which can lead to disconnect in your customers' journey.

You can spend thousands on ads, rank #1 on Google, or post every day on social media—but if your website doesn't convert, your reviews are lacking, or you don't follow up with leads, potential customers leak out before they ever become clients.

A successful marketing funnel isn't just about generating traffic. It's about guiding people from awareness to trust, action, and loyalty.

Find the leaks. Fix the funnel. Grow your business.

There are red cards not only in soccer...Your business' marketing efforts don't come from just one source. Your website,...
07/19/2026

There are red cards not only in soccer...

Your business' marketing efforts don't come from just one source. Your website, SEO, reviews, paid ads, social media, email marketing, branding, and content all support one another to build trust, increase visibility, and generate qualified leads.

The businesses seeing long-term growth understand that every piece of their marketing works together and builds a foundation for success.

Stop chasing one magic solution. Start building a marketing strategy where every piece strengthens the next.

Address

75 Town Centre Drive, Ste 105
Rochester, NY
14623

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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