05/01/2026
You’re on a renewal call.
Same structure as last time? “Yeah, let’s close this.”
It gets signed. Months later, AI use cases start picking up.
Now the questions:
- Why doesn’t this cover what we need?
- Why are we locked into this?
The issue wasn’t the deal. It’s that the decision was made before understanding how things would change.
EA renewals aren’t just renewals anymore.
If you don’t rethink them now,
you’ll be stuck working around them later.
→ Rethink your EA renewal before you commit - https://bit.ly/424p6U1