collideascope

09/23/2025

In the first-ever in-studio edition of Bullhorns and Bullseyes, Curtis and Tom welcome onto the set Doug Mans and Meghan Mans-Kurili, fourth- and fifth-generation members of the Mans family at the help of Mans Lumber and Home.

Learn about the company’s secret to longevity, a story that spans 125 years, two world wars, two global pandemics, a housing bubble crisis, and even attempted arson!

Learn how a family-owned business can both stay consistent to its values while also adapting with the times and evolving and innovating as a business. Listen or watch along to hear how Meghan modernized the company’s marketing approach, evolving it from brand awareness only to a mix of brand awareness, lead generation, and measurable outcomes tied to actual sales.

Read and see all about the Mans legacy spanning 125 years!
https://manslumber.com/125-year-anniversary/

09/15/2025

Billboards meet Performance Max. Radio meets real-time call tracking. The result? Lower cost per lead, better quality customers, and proof that tradition and innovation can not only coexist - they can thrive together.

The key to 125 years of success in business is staying the course, being consistent. In this episode of Bullhorns & Bullseyes has Curtis & Tom in person with Doug Mans and Meghan Mans-Kurili. Check out the full eposide, wherever you love to listen to podcasts!

09/03/2025

Micheal Cooney, Founder of WhatConverts, joins Tom and Curtis to touch the third rail of marketing attribution for leadgen: "What's working and what is my return on investment?"

Make your marketing dollars count, it isn't just about leads, it's about quality. Are you using the tools available to you to optimize your marketing spend?

09/03/2025

Most companies don’t make it 125 years.

Mans Lumber & Home has done it through two world wars, two pandemics, a housing bust, the dot-com crash, and a competitor setting fire to their headquarters.

Their secret? A stubborn commitment to the old-school tactics that built their brand… paired with the data-driven marketing that’s shaping their future.

09/02/2025

Today's search engine isn't just answering your WHAT question....they are starting to understand the WHY behind your search.

Searching for new running shoes? Google wants to understand and anticipate WHY you are looking for new running shoes.

It's a crazy world out there, and things are moving quick. Are you keeping up?

08/29/2025

Marketing isn't always complex. Sometimes it's about looking at the obvious....like how easy is it to find your phone number ☎️

Thinking about how YOU are using the internet in 2025, and is your business easy to find on the internet?

08/27/2025

The advertising landscape may be changing, are you adapting?

Right now....YouTube may be the most economical place to advertise🎯

I love this example that hits home for any business, when you want to DIY something in your house, where do you go? YouTube of course. If you own an HVAC company, don't you want your banner to show up with the DIY a/c fix-it video?

Where is your target audience? Are you there?

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08/25/2025

You’re Asking the Wrong Question”
Everyone’s asking:
“How do I rank in an LLM?”

Wrong question.
LLMs don’t rank—they reason.

You don’t show up because of keywords.
You show up because you actually answer the why behind the question.

That’s not just a shift in tactics—
it’s a total change in mindset.

The good news?
The new way is better.
More human. More helpful.
And in this episode, we’ll show you how to adapt. 👇

08/19/2025

🛑 Stop writing for Google.

✅ Start writing for humans.

SEO comes after value.

That’s how you build real authority.

08/18/2025

Boring is broken. Competent won’t cut it.

In a world of “meh” marketing, audacity is your edge.

🎙️ In this episode with , we talk about:

Why AI can’t replace bold, human storytelling
How B2B brands must disrupt the norm
What the “20%” is that only you can do
Because in 2025, safe is risky—and bold brands win.

🎧 Tune in: https://youtu.be/-X_i6C2Rt_w?si=kEiUl5D1NhfHUWZ6

Consultant, author and educator Mark Schaefer joins the podcast to discuss his new book, "Audacious: How Humans Win in an AI Marketing World.” Tune in to le...

08/15/2025

How is search changing in 2025? How are you adapting?

Google says: “Here are the top 10 running shoes.”
LLMs ask: “Why do you need new running shoes?”

Are you training for a marathon?
Recovering from injury?
Looking for style and support?

That why changes the answer—
and it's changing how we do marketing.

08/15/2025

PR isn’t dead—it’s the answer to an SEO crisis.

Your website won’t cut it alone anymore. Turn to earned media, structured content, and the PESO model to increase visibility in AI search.

🎧 Tune into Bullhorns & Bullseyes
👉 https://youtu.be/qxk6iVOvJis?si=jOyIzS98ht46BcaW

In an episode replete with acronyms, Tom and Curtis welcome Nikki Little and Lexi Trimpe of Franco discuss the evolving landscape of public relations in the ...