09/03/2026
The renter journey is changing, and multifamily marketing is changing with it.
60% of U.S. adults now report reading AI summaries at the top of search results, rising to 72% among adults ages 18–29.
As AI reshapes how prospects discover and evaluate apartment communities, success depends on more than driving clicks. The strongest strategies connect search, websites, reputation, digital advertising and attribution to create a measurable path from discovery to signed lease.
Our latest article explores the trends, tactics and best practices shaping multifamily marketing in 2026: https://bit.ly/4xals82