Global Teck

Why your content marketing strategy needs a customer-first approach. Think about your content strategy: Are you creating what your audience wants—or just what you like? Steven Schneider shared a powerful reminder: → Content only works if it connects with your audience. → Customers are the real decision-makers, not your personal preferences. → Randomly throwing content out there is a losing game. 🔑 Key Insight: To move the needle in your business, focus on what your customers care about, not just what you find interesting. 💡 Why It Matters: Great content isn’t about luck; it’s about understanding your audience. The better you know them, the stronger your results. 🎥 Save this post for later! Watch the full episode to learn Steven’s expert tips on creating content that resonates and drives results.

What does culture really mean for your workplace? Culture isn’t built overnight—it’s lived every day. “Culture is the collective expression of the values, beliefs, and behaviors that individuals bring to any work experience.” — Dr. Randy Ross → Values shape decisions and actions. → Beliefs inspire and unify teams. → Behaviors define daily interactions and long-term success. 🔑 Key Insight: Culture isn’t a policy—it’s what people live, breathe, and embody every day at work. 💡 Why It Matters: A strong culture aligns teams, fosters innovation, and drives sustainable success. Without it, even the best strategies can fail. 🎥 Save this post for later! Watch the full episode with Dr. Randy Ross to learn how to cultivate a culture that inspires and delivers results.

Can investing during downturns be the key to long-term success? How do the best companies stay ahead of the curve? “At Ericsson, we were already thinking about 4G in 1995—years before 3G launched. They asked the right questions, focused on disruption, and doubled down on R&D during recessions.” — Sandeep Chennakeshu → Anticipating disruption keeps you ahead of industry shifts. → Customer-centric questions drive long-term success. → Investing in R&D during downturns builds future-proof organizations. 🔑 Key Insight: Visionary companies don’t just react to change—they lead it by asking bold questions and investing in innovation. 💡 Why It Matters: Staying ahead requires a forward-thinking mindset. Companies that prioritize R&D and strategic foresight thrive—even in tough times. 🎥 Save this post for later! Watch the full episode with Sandeep Chennakeshu to learn how visionary thinking shapes industry leaders.

What if remote work saved you thousands per employee? Can remote work really save companies money and boost retention? “Allowing employees to work from home two days a week cut quit rates by 35%. Fully remote? You save on office costs and access a global talent pool.” — Nick Bloom of → Hybrid models can significantly reduce turnover. → Remote work offsets productivity dips with cost savings. → Expanding your hiring pool globally brings in top talent. 🔑 Key Insight: Flexible work models aren’t just perks—they’re strategic decisions that save money and retain talent. 💡 Why It Matters: In a competitive job market, offering hybrid or remote options boosts employee satisfaction and drives business efficiency. 🎥 Save this post for later! Watch the full episode with Nick Bloom to discover how flexible work models transform organizations.

Stop treating 1P like a side hustle. Here’s what most people get wrong about 1P: Are you treating 1P like a passive income channel? “You can’t just chill out and make money. That’s not how American capitalism works anymore.” - Nick Gezzar → 1P is no longer a set-it-and-forget-it model—it’s hands-on like every other channel. → Success in 1P requires active management and strategic focus. → Adapting your approach can mean the difference between growth and stagnation. 🔑 Key Insight: 1P is a hands-on channel, and treating it passively is no longer sustainable in today’s fast-paced economy. 💡 Why It Matters: In the current landscape, even well-established channels demand attention. Failing to adapt means leaving opportunities—and money—on the table. 🎥 Save this post for later! If this resonates with you, watch the full episode with Nick Gezzar for a deeper dive into the strategies that make 1P work.

What does culture really mean for your workplace? Culture isn’t built overnight—it’s lived every day. “Culture is the collective expression of the values, beliefs, and behaviors that individuals bring to any work experience.” — Dr. Randy Ross → Values shape decisions and actions. → Beliefs inspire and unify teams. → Behaviors define daily interactions and long-term success. 🔑 Key Insight: Culture isn’t a policy—it’s what people live, breathe, and embody every day at work. 💡 Why It Matters: A strong culture aligns teams, fosters innovation, and drives sustainable success. Without it, even the best strategies can fail. 🎥 Save this post for later! Watch the full episode with Dr. Randy Ross to learn how to cultivate a culture that inspires and delivers results.

Why your content marketing strategy needs a customer-first approach. Think about your content strategy: Are you creating what your audience wants—or just what you like? Steven Schneider shared a powerful reminder: → Content only works if it connects with your audience. → Customers are the real decision-makers, not your personal preferences. → Randomly throwing content out there is a losing game. 🔑 Key Insight: To move the needle in your business, focus on what your customers care about, not just what you find interesting. 💡 Why It Matters: Great content isn’t about luck; it’s about understanding your audience. The better you know them, the stronger your results. 🎥 Save this post for later! Watch the full episode to learn Steven’s expert tips on creating content that resonates and drives results.

Is your workplace prioritizing transparency and psychological safety? How do we redefine success at work? “Wellbeing means inclusion, psychological safety, and practices that empower people to feel good in their work and their bodies.” — Sally Thornton → Inclusion fosters a sense of belonging and collaboration. → Psychological safety unlocks creativity and innovation. → Transparent practices build trust and improve well-being. 🔑 Key Insight: Wellbeing isn’t a luxury—it’s a foundation for productivity and success. 💡 Why It Matters: When people feel valued and safe, they perform their best. Prioritizing well-being transforms workplace culture and outcomes. 🎥 Save this post for later! Watch the full episode with Sally Thornton to learn how to build healthier, more inclusive workplaces.

🚀 From Adversity to Identity Choose Your IDENTITY, Not Your SETBACKS! James Keyes reveals how we can rise above challenges without letting them control our story. → You can either be the victim or create your own identity. → Adversity is inevitable, but it doesn’t have to be your identity. → Moving beyond challenges is key to personal growth and success. 🔑 Key Insight: "I've learned that in observing others and how they deal with adversity, there's only two ways to deal with it. You can either be the victim and allow adversity to become an excuse, or I could say, I'm not going to let that be my identity. I'm going to create my own identity and move beyond this." — James Keyes 💡 Why It Matters: Adversity is part of life, but your response shapes who you become. Choosing not to be defined by setbacks gives you the power to rewrite your story and embrace resilience as your strength. 🎥 Watch the Full Interview to discover how James Keyes turned adversity into a catalyst for success. #Resilience #OvercomingAdversity #MindsetShift #PersonalGrowth

Think about what makes this season special: laughter, connection, and moments of gratitude. This Christmas, let’s focus on the magic that can’t be wrapped. → Sharing smiles and kind words. → Creating memories that warm the heart. → Embracing the spirit of giving and togetherness. The true joy of Christmas is found in the simple, heartfelt moments we share with those we love. In a fast-paced world, Christmas is a gentle reminder to pause, cherish, and celebrate the people who make life beautiful. Spread holiday cheer with your loved ones! May your season be merry and bright.

The power of Spanish keywords: are you missing out? Think your products are reaching everyone they could? "If we know how people in the U.S. are searching in Spanish, we can create listings with Spanish keywords—so they show up in search results." — Adriana Rangel → Expand your audience by tapping into Spanish-language searches. → Boost visibility with the right keywords for the right market. → Drive sales by speaking your customers’ language—literally. 🔑 Key Insight: Including Spanish keywords in your product listings unlocks new opportunities to connect with bilingual or Spanish-speaking audiences in the U.S. 💡 Why It Matters: With millions of Spanish speakers in the U.S., ignoring this market means leaving money on the table. A small change to your listing strategy can lead to big results. 🎥 Save this post for later! Watch the full episode with Adriana Rangel for expert tips on optimizing your listings and boosting sales.

Is your team thriving—or silently burning out? With remote work becoming the norm, many of us are working longer hours than ever—especially since COVID and the shutdowns. "Managers need to get better at recognizing burnout because people are largely putting in more hours as they’re working at home." — Barbie Brewer → Remote work often leads to blurred boundaries and longer workdays. → Recognizing early signs of burnout is essential for sustainable productivity. → Proactive management builds trust, well-being, and long-term success. 🔑 Key Insight: Burnout isn’t just an individual issue—it’s a leadership challenge. Recognizing it early can save your team and your business. 💡 Why It Matters: The freedom of remote work is a double-edged sword. Leaders who understand the risks can turn it into an opportunity for a thriving, engaged team. 🎥 Save this post for later! Watch the full episode to learn how leaders like Barbie Brewer are tackling burnout in the remote work era.