10/12/2026
Did your website lose organic visibility during Google’s September 2026 spam update, and do you know what caused the decline?
The rollout finished on October 8 after running globally across all languages. For business owners and marketing teams, its completion provides a clear timeline for investigating changes in rankings, traffic, and qualified leads. A decline during the rollout, however, does not prove the update caused it.
Start by comparing clicks, impressions, and affected pages in Google Search Console. Connect those findings to leads, appointment requests, or sales in GA4, then investigate technical changes and potential spam-policy violations. Prioritize pages that contribute most to revenue before making changes across your website.
AI-assisted content and location pages require a review of their usefulness, accuracy, and purpose.
Google has not confirmed a blanket restriction on either format through this update. Address verified issues, document your corrections, and allow time to evaluate results.
Verbsz Marketing explains what Google confirmed and how to assess your website’s performance: https://www.verbszmarketing.com/google-september-2026-spam-update/