Virid Virid is a team of technology experts with 20 years of eCommerce experience. We make eCommerce Work.

We're so excited to announce the launch of the latest version of our enterprise eCommerce platform, marketAgility 7.0!Ne...
07/11/2025

We're so excited to announce the launch of the latest version of our enterprise eCommerce platform, marketAgility 7.0!

New features include:

✔️Increased security
✔️Enhanced automation capabilities
✔️Powerful integrations
✔️AI support chatbot
✔️Performance improvements
..and so much more! Click the link to learn more:

https://hubs.li/Q03wJ-Cr0

07/10/2025

Headless vs. Composable Commerce

You've probably heard both of these terms thrown around, but why should you care and how might this impact your eCommerce business?

For eCommerce retailers who want more flexibility, control, and are looking to innovate and experiment with the latest technologies available to help them grow, a composable commerce solution might be a great option.

https://hubs.li/Q03w6H2F0

However, there is still a major advantage to a traditional single-source approach. It can be easier to get started, and take much less time and resources to execute. Which is the right option for you? Schedule a meeting with us today to find out.

https://hubs.li/Q03w6T9C0

We know that online retailers have no shortage of choices when it comes to an eCommerce platform.  In fact, we’ve worked...
07/08/2025

We know that online retailers have no shortage of choices when it comes to an eCommerce platform.

In fact, we’ve worked with many of these platforms, helping clients replatform to marketAgility.

We’ve seen the challenges retailers face trying to get their tech stack to work for them, and we have helped many of them resolve these issues.

In this whitepaper, we break down technological considerations when selecting an eCommerce platform, as well as how to know it’s time to replatform. We also discuss our unique single-source commerce solution, and how it can support your business’s growth.

https://hubs.li/Q03tDzvw0

Happy fourth of July from your friends at Virid! Why not celebrate with some high-quality reading material? Head on over...
07/04/2025

Happy fourth of July from your friends at Virid! Why not celebrate with some high-quality reading material? Head on over to our website to read the blog post of the week!

https://hubs.li/Q03lwnYW0

06/30/2025

Marketing is a HUGE aspect of your design, data analysis, and customer acquisition strategies. Learn how marketing can help grow your brand and grow conversions on your eCommerce site by clicking the link to view the infographic!

https://hubs.li/Q03lwbpH0

Our platform marketAgility is getting a major upgrade. We sat down with one of our developers, Sean, to get his thoughts...
06/27/2025

Our platform marketAgility is getting a major upgrade. We sat down with one of our developers, Sean, to get his thoughts on new features and what he thinks our clients should know. Swipe to learn more!

Learn more about our unique solution here - https://hubs.ly/Q03t1_SK0

06/25/2025

Here's even more considerations when designing for neurodiversity on your eCommerce site:

Strict Timing

You’ve probably used a commerce website before that attempted to create urgency by issuing a deadline to purchase items you’re interested in before they just disappear from your cart. For some users it can take longer to complete tasks for a variety of reasons. Per WCAG guidelines, tasks are required to have the option to extend or disable time limits and should not require any unnecessary or redundant steps either.

Unpredictable Navigation

Your website should be structured in such a way that it is easy to distinguish the relationship between content and your layout should be familiar and easy to navigate. Your content should be consistent throughout and related information should be grouped together for efficient information processing. You should also consider clear entry points and end points as well as clear visual groupings or hierarchies. Without these considerations your website could appear confusing, distracting or frustrating.

Image and Media Interpretation

Visually impaired users may have difficulty processing media, which is why they often use technology such as screen readers that can read alternative text associated with the asset to provide context and a brief description of what’s being displayed. Always make sure to provide alt text for your media to make it easier for visually impaired users to interpret your content.

These are just among only a few of the ways the users could be negatively impacted by your website if not designed properly and with all users in mind. The updated version of WCAG is being updated to include a wider scope of disabilities with a more nuanced approach to compliance.

One thing you can do to make your website more accessible is to allow for users to provide feedback on their experiences using your site, this may help you to understand the value in making your website more accessible and how to do so.

How can we ensure an efficient and fun user experience for everyone? Head over to our website to read the blog post and find out.

https://hubs.li/Q03lw4vj0

06/23/2025

There are many barriers that neurodivergent users may face when navigating a poorly designed website. Technology changes require a shift in the way we tackle accessibility standards, let’s discuss some of the ways that some may be impacted by an inefficient user experience.

Distracting Design Elements

Bright, flashing, erratic colors and animations can result in sensory overload for certain users. Not only can quickly flashing movements be distracting and frustrating, they can cause seizures for some as well. The last thing you would want is for users to experience physical harm from using your website. The updated version of WCAG will potentially include limitations on motion in general, but requires additional research before it can be included in the guidelines.

Difficult to Read Text

For visually impaired users, it can be difficult to read decorative or script typefaces as well as font colors that are too light or too dark in color, guidelines include regulations for text size, weight, contrast, and style. This can also be an issue for screen readers, as they too can’t always decipher text that doesn’t contrast from the background enough to read it. WCAG guidelines also regulate text for conceptual readability, as it requires non-ambiguous text or the option for non-ambiguous alternatives to text to make it easier for users to process content. This includes simplified and grammatically efficient language, for example, content should not include double negatives among other content suggestions.

Stay tuned for more ways that you can be mindful when designing your website to meet accessibility standards. Not only could this make your website easier to use for those who process information differently, it will ultimately result in more conversions and over-all success for your business. Read the blog post to learn more!

https://hubs.li/Q03lvdlT0

Your eCommerce site is chasing potential customers away.  The second a shopper lands on your eCommerce site, every inter...
06/20/2025

Your eCommerce site is chasing potential customers away.

The second a shopper lands on your eCommerce site, every interaction they have can make or break the sale.

Site speeds, search functionality, reviews, personalization, and several other factors impact the customer experience. And the vast majority of these factors depend on your eCommerce tech stack.

In this whitepaper, we break down how you can calculate your eCommerce conversion rate, practical strategies for improving that number, and technological considerations for improving the customer experience.

Download it now!

https://hubs.li/Q03rxxjK0

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