02/21/2023
Subscription cycling: when a user picks up one service to watch a specific show and then immediately drops it to sign up for another. 29% of US adults engaged in cycling in the past 6 months, and 69% of US adults plan to in the next 6 months.
Consumers continue to swap streaming services as they follow content and keep an eye on wallets, and new data from Samba TV suggests Disney+ | Consumers continue to swap streaming services as they follow content and keep an eye on wallets, and new data from Samba TV suggests Disney+ and Netflix may....