Reach Analytics

11/15/2018

Starting this month, Amazon will be mailing toy to millions of . The catalog, which is roughly 70 pages long, is Amazon’s latest move to mimic traditional .

The Amazon catalog, "A Holiday of Play," is about 70 pages long and contains scannable QR codes for instant ordering on some items.

11/08/2018

Are you letting bias get in the way of your list performance evaluations? Because of the overlap in lists, credit is not always given where it is due.

Have you ever stopped to ask yourself which of your lists gets to keep the duplicate names? This question and how marketers choose to answer it has a large impact…

11/07/2018

A recent study by PwC shows that and have an estimated buying power of $65 billion and $100 billion respectively, but if you consider the sway Gen Z has over their parents, they've got an even larger reach than their individual buying power shows.

With staggering buying power and a strong desire to shop, Millennials and Gen Z can make or break a retailer’s holiday season.

10/19/2018

To accurately determine which marketing lists performed best, you either have to compare original lists with duplicates or compare each list without duplicates.

Are you letting bias get in the way of your list performance evaluations?

Say you want to run a customer acquisition campaign. You’ve done the song and dance before: you gather lists from various sources – filtered, univariate, modeled, etc – you put them into the system, and at some point you have to look at how much the lists overlap and give priorities – market...

10/05/2018

How many times do you contact net-new prospects when you run a customer acquisition campaign? Multi- touch campaigns have higher response rates and result in a majority of attributed sales.

We’ve seen that marketers tend to choose one-touch campaigns when they run net-new prospecting. Yet, with over 25 years of net-new customer acquisition experience our data shows that net-new prospects respond better to multi-touch campaigns than they do to single-touch campaigns.

09/24/2018

A big welcome to our family, Ducks Unlimited!

09/18/2018

With the latest change in Facebook , how can you be sure you're reaching your best audience? We use

Last week, Facebook implemented changes to its ad targeting, making it more difficult for account managers, marketers and business owners to target the right audiences. This change, which was made to limit discrimination, saw the removal of more than 5,000 terms from Facebook’s demographic and int...

09/14/2018

Commoditized has met its match! Add value to list names using , and

This is "Predictive Marketing for Data Providers" by Reach Analytics on Vimeo, the home for high quality videos and the people who love them.

09/11/2018

Brands expect significant campaign optimization. Response modeling helps marketers identify their best consumer audience.

This is "Predictive Marketing for Brands" by Reach Analytics on Vimeo, the home for high quality videos and the people who love them.

08/23/2018

In the latest episode of the vlog, Ben takes a look at some of the most important trends in and offers some advice to on the fence about new technology.

In the newest episode of the predictive marketing vlog, Ben takes a look at some of the most important trends in martech and offers some advice to marketers on the…