PubMatic

09/07/2026

Don't miss our Franck Lewkowicz at IAB Europe's "The Great Debate: AI" on 10 September, 2pm CET, in Paris and online.
If you're trying to separate signal from hype on AI's impact on digital advertising, this is where the conversation happens.

Learn more: https://iabeurope.eu/join-the-great-debate-ai-new-research-big-questions-live-debate/

09/07/2026

AI is moving from intelligent models to intelligent agents and the next frontier is giving those agents the right context to reason, act, and deliver meaningful outcomes.

At Build with AI 2026, hosted by GDG Pune in association with PubMatic, Satish Gopalani, Principal Architect, Engineering shared his insights on "From Smart Model to Smart Agent: Why Agents Need a Dedicated Context Layer."

The event brought together professionals and students at PubMatic, Aundh, sparking real conversations around what it takes to build AI systems that go beyond the model itself.

09/04/2026

As agentic advertising meaningfully scales, the conversation is no longer just a question of if we can deploy agents, but rather, how do we ensure they operate with the protections and transparency and accountability that buyers need.

Digiday explores this in a new story on agentic governance, featuring our work with Rise, Butler/Till and other agency partners.

Our own Harry Tong details what's possible on our platform. Read more here:

Agencies experimenting with agentic buying methods have run into a new problem – estimating the true cost of their agentic systems.

09/04/2026

Yesterday, the PubMatic Barista was open for business at the London Spark Foundry and Zenith Media offices.

Alongside coffee, matcha, we served up live demos of PubMatic's AgenticOS, showcasing how agentic AI can take buyers from campaign strategy to ex*****on in minutes.

Thank you to everyone who stopped by for great conversations and to those who came back for seconds (the AI, not just the matcha).

Interested in unlocking smarter media buying through AI? Learn more about PubMatic’s AI solutions here: https://pubmatic.com/ai-hub/

09/04/2026

The conversation around programmatic TV in Japan is changing. It’s no longer about what’s possible, but how to make it work for the industry.

By expanding access to premium TV inventory, connecting broadcasters with new sources of demand, and enabling more flexible ways of transacting, programmatic is opening up new opportunities across the TV advertising ecosystem.

Check out our latest blog from Ken Aihara, Country Manager of Japan, about Japan’s evolving TV advertising market: https://pubmatic.com/blog/the-future-of-tv-advertising-in-japan-how-programmatic-is-unlocking-new-opportunities/?utm_source=linkedin&utm_medium=organic-social&utm_campaign=&utm_content=blog&utm_term=

09/03/2026

The industry's first agentic ROAS case study is here with Klever Programmatic and Rouge Care.

Using agents through PubMatic's AgenticOS, the brand expanded into premium CTV and delivered 500% ROAS—more than doubling their goal. Eighty percent of the campaign built automatically, with agents handling audience discovery and daily optimization while humans kept control of the buying decisions.

This is what performance looks like when brands expand into new channels without compromising on results.

Full story in ADWEEK:

The CTV campaign used two agents, one for planning and one for buying

09/03/2026

NEW case study: See how Klever Programmatic put agentic advertising to the test with Rouge Care, delivering a 5x ROAS and doubling the campaign benchmark.

Using PubMatic’s AgenticOS, 80% of the campaign was built autonomously, freeing traders to focus on higher-value strategy.

See how the campaign came together and the results behind it: https://pubmatic.com/case-studies/how-klever-delivered-5x-roas-for-rouge-care-via-pubmatics-agenticos/

09/03/2026

Mobile dominates budgets and delivers results—but teams still optimize in silos: UA for CPI, Product for engagement, and Monetisation for ARPDAU. As a result, high-value players—and the long-term revenue they generate—fall through the gaps, preventing LTV from guiding investment decisions.

We’re hosting a roundtable at Gamesforum London on 8th September at 2pm to tackle this head-on:

From Silos to Unified LTV in the AI Era: Capturing Outcome-Based Demand in Gaming

We’ll explore how AI can help you:
1. Predict high-value players early
2. Connect them with the right demand channels
3. Grow revenue without sacrificing retention

If you lead UA, product, monetisation or customer success for mobile games, join us to shape a more unified approach to LTV—and make better investment decisions.

📍 Gamesforum London, Tuesday 8 September, 2pm - Room Roundtable 1

Learn more here, and get in touch if you would like to join this panel: https://events.pubmatic.com/emeaukgamesforumlondon2026

09/03/2026

The conversation around programmatic TV in Japan is changing. It’s no longer about what’s possible, but how to make it work for the industry.

By expanding access to premium TV inventory, connecting broadcasters with new sources of demand, and enabling more flexible ways of transacting, programmatic is opening up new opportunities across the TV advertising ecosystem.

Check out our latest blog from Ken Aihara, Country Manager of Japan, about Japan’s evolving TV advertising market: https://pubmatic.com/blog/the-future-of-tv-advertising-in-japan-how-programmatic-is-unlocking-new-opportunities/?utm_source=linkedin&utm_medium=organic-social&utm_campaign=&utm_content=blog&utm_term=

09/02/2026

Postseason drives the biggest baseball moments of the year. Own primetime games, division rivalries, and high stakes matchups across streaming channels this season. https://pubmatic.com/auction-packages/us/live-sports-mlb/?utm_source=facebook&utm_medium=organic-social&utm_campaign=2026-q3-ntam-mlb-auction-package-p3