09/03/2026
Mark Fralick, CTO at Softeon, has spent 30 years in supply chain tech and he's not holding back. In this clip from our Rack and Roll episode, he breaks down why so much of digital transformation gets stuck in obstacles instead of outcomes, and what it actually takes to move forward: real collaboration and shared goals between operators and vendors.
If you're trying to figure out where to even start the digital conversation for your warehouse, this one's for you. Watch the full episode: https://bit.ly/4dkPper