Prevailing Path

Mobile phones, search, and social media have changed shopper paradigms forever...

Today shopper’s have unique paths to purchase tailored to their lifestyle, their... "Prevailing Path." This has had a profound impact on how, when and where consumers engage with brands. Today, family, friends and shopper influencers have a greater impact on brand engagement than legacy push marketing. At the same t

ime, the glut of unsophisticated shopper promotions and programmatic digital campaigns are either being ignored or harming brand equity. Prevailing Path’s mission is to help shopper marketers win the new digital path to purchase by understanding, managing, and owning the key digital engagement points through content that delivers conversion. This is done with our proprietary shopper technology, shopper strategy experts, and an influencer network committed to generating authentic content to drive conversion.