09/03/2026
At the heart of Manhattan’s Upper West Side, Lincoln Square is one of New York’s great cultural destinations. We partnered with the Lincoln Square Business Improvement District to create a new visual identity and website inspired by the neighborhood’s unique urban geometry.
Rooted in Broadway’s iconic 30° diagonal cut through the Upper West Side, the new identity reflects Lincoln Square from every angle—capturing the energy, culture, and sense of place that make the neighborhood unique.
Take a look at the project: https://kudos.nyc/project/lincoln-square/