06/25/2026
We're back with another LAVA Hot Take🔥
Here's what LAVA CEO, Jake Jansen had to say in his recent Hot Take:
💠Your Colocation Renewal Just Got Complicated ðŸ’
“The demand for datacenter space has exploded. If your colocation contract is coming up for renewal, don't expect to negotiate discounts for your loyalty. Your provider has a pipeline of new logos willing to pay 30%+ more for the exact space you occupy. This isn't a renewal, it's a competitive event.
The power has shifted and the old playbook no longer works.
The organizations securing the best outcomes don't wait until renewal time to negotiate. They build leverage months in advance through market intelligence, competitive sourcing, and a strategy that puts them in control."
What's your hot take?