Garrett Fankhauser - FFL Funnels

Garrett Fankhauser - FFL Funnels We help FFL dealers grow online and in-store with custom websites, automated marketing tools, and expert coaching. But the technology is only part of it.

All designed to drive real sales, save you time, and protect your business from shutdowns, slow months, or getting lost in the crowd. FFL Funnels helps firearms dealers grow online and in-store by building the systems they need to attract more traffic, convert more customers, and keep them coming back. We build custom firearm-friendly websites and e-commerce systems designed specifically for FFL d

ealers, backed by distributor integrations, SEO, email and SMS marketing, automation, and our Command Center™ platform. Our team provides ongoing support, strategy, training, and guidance to help dealers understand what to do, what to focus on next, and how to get more out of the systems they already have. Everything we build is focused on one goal: giving firearms dealers a complete, practical system for generating traffic, increasing sales, and building a stronger business both online and in-store.

We’ve talked to dealers doing $20,000 per month and dealers doing $8-10 million per year.The surprising part?The bottlen...
06/11/2026

We’ve talked to dealers doing $20,000 per month and dealers doing $8-10 million per year.

The surprising part?

The bottlenecks are usually the same.

They just show up differently.

When we talk to dealers, their challenges almost always fall into one of three boxes:

Box 1: Stuck

You’re busy all day.

Customers are walking in.

Orders are getting filled.

But every sale, decision, and problem still depends on you.

The business works, but it doesn’t scale.

Box 2: Out of Buyers

You have products.

You have the ability to sell.

You might even have a website.

But not enough people know you exist.

Traffic is low.

Marketing is inconsistent.

The pipeline isn’t full enough.

Box 3: Profit Problems

Sales are happening.

Revenue looks healthy.

But profits don’t reflect the effort.

Margins are thin.

Customers don’t come back often enough.

Money moves through the business faster than it stays in it.

Here’s what we’ve found:

Most dealers think they’re in one box.

After a deeper conversation, they’re usually dealing with all three.

The key is figuring out which bottleneck is holding you back right now.

Which box sounds most familiar?

Say it again for those in the back 🗣️
06/01/2026

Say it again for those in the back 🗣️

The milestones you’re most proud of took a lot of hard work. It took a long time. But then it happened so fast it was all a blur. The next thing will play out the same way. Keep going.

05/20/2026

A lot of gun shops don't actually have a marketing system.

They have an owner who's willing to work 70 hours a week.

That's a very different thing.

If traffic drops for 2 weeks...
the owner jumps back into Facebook.

If classes stop filling...
the owner starts texting people manually.

If memberships slow down...
the owner starts posting more.

Nothing runs without them pushing it.

At some point, growth requires infrastructure.

Not more hustle.

Excited to officially be listed on the Lipsey’s Partner Page alongside some great companies serving the fi****ms industr...
05/19/2026

Excited to officially be listed on the Lipsey’s Partner Page alongside some great companies serving the fi****ms industry.

FFL Funnels was built to help firearm dealers grow with conversion-focused websites, SEO, Facebook ads, email & SMS automation, ecommerce systems, and customer retention systems designed specifically for gun stores.

Most software helps dealers run their business.

We help dealers grow it.

Appreciate the opportunity to be part of the ecosystem helping modern firearm retailers compete online and in-store.

Most FFL dealers quit right before things start working.Not because the systems failed.Because they expected a 10-year o...
05/12/2026

Most FFL dealers quit right before things start working.

Not because the systems failed.

Because they expected a 10-year outcome in 30 days.

These screenshots are from a dealer we’ve been working with for the last couple of years.

When we first started, he wasn’t doing anywhere near this level of traffic or sales.

Now?

* Organic traffic is over 10,000/month
* Keywords and rankings are climbing hard
* AI citations are increasing
* Backlinks and referring domains are growing
* Gross sales are up 273% year over year
* He’s already pushing toward $1,000,000 in sales this year

And if you look closely at the chart, you’ll notice something important:

The growth wasn’t instant.

It compounded.

That’s the part most people refuse to accept.

SEO compounds.
Brand recognition compounds.
Email lists compound.
Repeat customers compound.
Google trust compounds.
Content compounds.
Systems compound.

Everybody wants the big result.

Very few people are willing to stick around long enough for the compounding effect to kick in.

Most dealers jump from idea to idea every few months:

* New website
* New SEO company
* New ad strategy
* New “guru”
* New shortcut

Then they wonder why nothing ever gains momentum.

The dealers winning long-term are usually not the guys chasing magic tricks.

They’re the guys consistently stacking bricks while everybody else keeps restarting the foundation.

This industry rewards patience, consistency, and operational discipline far more than most people realize.

Especially right now, while other dealers are pulling back because things feel “slow.”

That’s usually when the long-term winners separate themselves from everybody else.

Most gun shops aren’t marketing consistently anymore.Not because they don’t want to.Because they’re worried about gettin...
05/06/2026

Most gun shops aren’t marketing consistently anymore.

Not because they don’t want to.

Because they’re worried about getting flagged, restricted, or banned.

So instead:
- they post randomly
- rely on word of mouth
- boost the occasional photo
- and hope business stays steady

The problem is that inconsistent marketing creates inconsistent sales.

Modern gun shops need more than occasional Facebook posts.

They need systems that consistently:
- drive traffic
- follow up with buyers
- bring customers back
- and grow both online and in-store

That’s exactly what we break down inside our free Facebook group for gun shop owners.

Inside the group we talk about:
- Customer retention
- Email & SMS marketing
- Website conversion
- Repeat business systems
- Online + in-store growth
- Safer ways to market consistently
- And the systems successful dealers are using to stay competitive

If you run a gun shop and want to market smarter without relying only on random posts and word of mouth, come join us.

🎯 https://www.facebook.com/groups/fflfunnels

Address

Services Available In:
Prescott, AZ
86305

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+17604272951

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