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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Vital Design

Name: Vital Design
Address: 155 Fleet Street, Portsmouth, NH, 03801, US
Telephone: +16037661902

Web design, graphic design, and social media marketing in Portsmouth, NH. http://www.vtldesign.com

07/14/2026

The job of a ChatGPT ad is to grab attention fast, and a clean, recognizable logo does that better than a detailed product shot.

That might go against instinct, since on most platforms the product image is the ad. But we've been running campaigns to test it out, and the brand mark is what wins. The image space in these ad placements is small, so a product shot blurs out while a logo still reads in an instant. When we tested it, ads using a logo over product imagery saw 14% higher click-through rates.

It's one of the creative rules that don't carry over from search or social, and we're testing our way through the rest.

Get the complete breakdown: https://vitaldesign.com/chatgpt-ads-ctr/

07/07/2026

Streaming now accounts for the largest share of TV viewing time. If you aren’t running connected TV (CTV) ads, you’re missing a huge opportunity.

Before you can start, though, you need to understand how the ecosystem actually works: how ads get served, what formats are available, and which targeting levers make sense for your goals.

We just published a guide to CTV advertising, including a clear breakdown of CTV vs. OTT (yes, there’s a difference) and what to know before you launch.

Check it out here ➡️ https://vitaldesign.com/ctv-advertising/

06/30/2026

Clicks might be disappearing, but that doesn’t mean influence is too.

AI-powered search experiences are answering questions, shaping preferences, and guiding decisions before users ever visit a website. For brands, that means traditional SEO metrics no longer tell the full story.

In our latest blog post, we explore:

✔️ Why AEO tracking is now essential
✔️ The difference between visibility and influence
✔️ Which AEO metrics actually matter
✔️ How to measure impact in a zero-click world

If you’re responsible for growth, content, or search strategy, this shift can’t be ignored.

👉 Read the full breakdown: https://vitaldesign.com/aeo-tracking-analysis/

06/02/2026

Law schools are investing heavily in Meta — but a lot of that spend isn't working as hard as it should.

We analyzed 50 law school campaigns across Facebook and Instagram to see how they show up in the feed and whether that matches what prospective students actually need at each stage of their search.

A few patterns stood out across both the weaker and stronger performers:
• Most ads look polished but feel interchangeable — similar campus shots, broad claims, and "Apply Now" CTAs pushed to audiences still in research mode

• Stronger campaigns lead with proof: rankings, employment rates, scholarships, and niche program strengths

• The best performers align creative and CTA to the funnel stage, and use real students, alumni, and faculty to tell the story

If you're running Meta ads for a JD, LLM, or MLS program, the full analysis breaks down what's working, what's not, and where the gaps tend to be.

Read the full study here: https://ow.ly/oFFS50Z3fnb

05/26/2026

Organic search is one of the most powerful channels for universities, but most aren’t using it to its full potential.

Our latest study analyzes SEO performance for over 50 leading universities in the U.S. and reveals who’s ranking for high-intent keywords, and who’s missing out on critical enrollment opportunities.

We break down the data, explore keyword intent, and show how top performers capture prospective students at every stage of their journey.

📊Check out our blog post to see our analysis and access the full dataset: https://ow.ly/8FIP50Z1Gv7

05/19/2026

Top placement in Organic Search isn’t always leading to top visibility anymore.

AI-generated summaries are changing how users interact with results, and content that isn’t built to be cited can be overlooked, even when it ranks.

Our latest post introduces Generative Engine Optimization (GEO), explains how it works with SEO, and offers actionable tips to keep your organization visible in AI-powered search environments.

In this blog, we cover:
✅ What AI Overviews prioritize
✅ How to structure content for better placement
✅ Key formatting elements that influence citations
✅ Real-world examples of SEO vs. GEO results

Get the full breakdown and start rethinking your approach to organic visibility: https://ow.ly/poYp50Z0k6y

03/31/2026

Prospective students aren’t just Googling anymore; they’re asking AI tools like ChatGPT and Perplexity for program recommendations, degree comparisons, and career advice.

That means your programs need to show up where students are searching, or you risk getting overlooked.

Our latest blog post walks you through generative engine optimization (GEO) and a practical 30-day plan to ensure you’re in the mix.

It’s a straightforward, actionable guide for higher ed marketing teams looking to stay ahead of AI-powered search trends. Check it out here: https://vitaldesign.com/geo-for-higher-education-plan/

03/05/2026

Seeing a low conversion rate on your paid campaigns?

Your ads might not be the problem. Your landing page probably is.

If you’re paying for traffic from search and social but sending people to a generic page, you’re leaving conversions on the table and lighting part of your budget on fire.

Custom landing pages can improve performance 3x–4x in weak campaigns and 10–20% in strong ones.

Better page. Better results. If you’re paying for clicks, make sure the destination is built to convert.

02/26/2026

Struggling to reach the right audience with your marketing?

CTV ads, a key part of OTT, are a powerful way to grow brand awareness among high-intent audiences.

Max shared on the Married 2 Marketing podcast why higher ed is a perfect fit for this platform. You can reach parents, students, or even graduate programs, whether you want to engage them separately or together—and tailor your message to the right audience at the right time.

With targeting by income, location, or job title, OTT helps make every impression count.

For higher ed, it’s more than an ad—it’s an opportunity to put yourself in front of prospective students who may not know you yet.

02/19/2026

We helped The Mortgage Office tackle a tricky challenge: launching a website while rebranding at the same time. Aligning design, strategy, and research wasn't easy, but the results speak for themselves.

From a flexible WordPress design to insight-led decisions, the new site is not only easier to manage and built to scale, but also effortlessly shows off TMO's brand with style.

Want a website that works as beautifully as it looks? Check out TMO and our other latest web projects below, and find out how we can build something smarter together.

https://vitaldesign.com/project/the-mortage-office-website-branding-project/

Address

155 Fleet Street
Portsmouth, NH
03801

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+16037661902

Website

https://vitaldesign.com/contact-us/

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