10/15/2026
Getting travelers to your website is one thing. Getting them to skip the OTA and book directly with you is another.
Today’s travelers bounce between search engines, social feeds, comparison sites, and plenty of other touchpoints before choosing where to stay. The right paid media mix helps your property show up throughout that journey, from the first flicker of wanderlust to the moment they’re ready to enter their credit card number.
So, which paid strategies deserve a place in your playbook?
We’re breaking down five of them, how they work, and where they fit into the path to a direct booking on the Hawthorn Creative blog. Read more: https://hawthorncreative.pulse.ly/8wyhgmdfvq